Conceptualizing a mobile app and developing it is only half the battle won. Before making it accessible to your target audience, take a break and formulate the next course of action which will help you reach your intended goal. You’ve spent quite a few sleepless nights working on your app. Now that it’s ready to launch, your primary goal is for your … Read More
Business owners who expanded into apps have seen how profitable it can be. In fact, mobile apps convert 120% more than mobile websites. But with around 3.6 million apps on Google Play Store and 2.2 million on Apple’s App Store, how do you get people to regularly use or even download yours? To create a successful app, you need … Read More
One of the most discouraging statistics for all app professionals out there is that people abandon the majority of apps they download, some even after using them just once. Sure, we might have spoiled users a bit by creating awesome apps, and they might have gotten used to getting crazy good products, but we can’t lay the entirety of the … Read More
The biggest learning for a B2C Marketer is their ability to identify and measure the right metrics for a campaign. Unfortunately, most from the community waste valuable productive hours and marketing dollars chasing vanity metrics as opposed to the actionable ones. Each Marketing campaign is unique and has several associated metrics that guide a Marketer of its success or failure. … Read More
In my opinion, Referral Marketing mimics a Bob Marley song. Just like his work, this Marketing tactic has been enjoyed from one generation to another, packaged and repackaged with changing times- altered and even re-mixed to build reach and to suit platforms. Even with constant changes, there’s more that Marketers need to plow in to reap the real value of … Read More
Most B2C app businesses today pick up growth tools based on assumptions or by shamelessly copying the strategy of their competitors. Excuse my brevity, but there’s much truth in the statement that I just made. Mobile based referral marketing or In-app referrals have been bitten by this approach numerous times. As a company that facilitates growth for mobile apps via … Read More
The most common challenges that app marketers face is the lack of understanding and clarity on the strategy that works the best at a specific stage of their sales funnel. However, there’s one more that can become a big hurdle- we call it the fear of ‘too afraid to ask’. You aren’t alone. Most distinguished app marketers too face the … Read More
Scaling a mobile app is a big challenge. More for marketers who are just starting out. Click To Tweet As a part of our growth strategy, we conduct a lot of user surveys and one of them in particular caught our eye. During its feedback analysis, we realized that there’s a huge knowledge gap that exists between app marketers that … Read More
Instagram ads are killing it big! In a time when over 429 million users are blocking mobile ads, Instagram ads are laughing it loud due to its native ad platform. While this is one of the primary reasons for its growing popularity, it’s their lower CPI and CTR that is interesting app marketers, and numerous studies prove it loud and … Read More
Increased installs, greater engagement, and higher retention rate are the bitter truth of app marketing. If you are the guy spearheading app growth for large businesses you clearly find yourselves at crossroads when it comes to the parameters mentioned above. I have often seen, numerous strategies being proposed, revamped and dissed. In the wake of all this mayhem, Facebook mobile … Read More
