App Store Optimization: Keyword Research And Implementation

Pritama SarkarApp Marketing20 Comments


Conceptualizing a mobile app and developing it is only half the battle won. Before making it accessible to your target audience, take a break and formulate the next course of action which will help you reach your intended goal. You’ve spent quite a few sleepless nights working on your app. Now that it’s ready to launch, your primary goal is for your … Read More

Top-Of-Funnel Content Strategy For Your Ecommerce Business

Pritama SarkarContent Marketing13 Comments


A steady content marketing strategy paves the way for a sustainable growth structure by educating and inspiring your audience at the brand awareness stage and then guiding them through every step of the customer lifecycle. Content is at the core of every inbound and outbound campaign, let it be email marketing, lead generation, or customer retention. Especially for e-commerce websites, … Read More

Driving Brand Advocacy: Customer Success Edition

Pritama SarkarGrowth Marketing6 Comments


Customer advocacy is a company-wide initiative – it’s an all-hands-on-deck approach that requires all of your front and back-end teams to pitch in and provide an unforgettable experience to the users. However, customer success managers are singularly responsible for guiding the customers throughout the journey, actively helping them exceed their business goals to turn the satisfied customers into loyal brand … Read More

SEO for SaaS: Actionable Tips on How to Grow Traffic for Your SaaS Through SEO

Sergey AliokhinCommunity, Growth Marketing, SaaS5 Comments


What is one of the core elements of successful online business? I won’t be mistaken if I say that this core element is traffic. But why are we all obsessed with gaining traffic? The scheme is pretty simple. Traffic helps to move your online business forward crashing the competitors and attracting new customers. Easy-peasy. No way! Gaining traffic to your … Read More

How to Retain your App Users using AI

Pritama SarkarApp Marketing7 Comments

AI to retain app users

Planning, designing and executing marketing campaigns to get users to download your app take a heavy toll on your resources. On top of that, 24% of users abandon an app after just one use. The reason is quite simple, if your app is not indispensable, they’ll abandon/uninstall it and move on. Considering the fact that your existing customers are much … Read More

B2B Influencer Marketing Strategies to Supercharge your Startup

Pritama SarkarB2B Marketing, Influencer Marketing, SaaS, Startups10 Comments


“Have they even tasted the tea?” That’s the thought that used to cross my mind every time I saw any of the weight-loss tea #sponsored #ads on Instagram. Don’t get me wrong, I believe in the persuasive aura of celebrities that contributed towards making influencer marketing such a huge success. Even if I’m scoffing at the ad now, maybe the … Read More

Improving Customer Referral Program: 12 Questions You Need To Ask Yourself

Pritama SarkarReferral Marketing1 Comment

Customer Referral Program

“Referrals was an exciting project to undertake because it embodies growth: it’s highly measurable, scalable, and is all about identifying a growth pattern that’s already happening but amplifying it at a key moment.” – Jason Bosinoff, Director of Engineering at Airbnb. (source) Nobody can argue with that, considering how Airbnb hit the sweet spot of viral growth with referral marketing. … Read More