SEO for SaaS: Actionable Tips on How to Grow Traffic for Your SaaS Through SEO

Sergey AliokhinCommunity, Growth Marketing, SaaSLeave a Comment

SEO FOR SAAS

What is one of the core elements of successful online business? I won’t be mistaken if I say that this core element is traffic. But why are we all obsessed with gaining traffic? The scheme is pretty simple. Traffic helps to move your online business forward crashing the competitors and attracting new customers. Easy-peasy. No way! Gaining traffic to your … Read More

When To Shutdown A Referral Program- Lessons In Growth Marketing

Taru BhargavaGrowth Marketing, In-app Referrals, Referral MarketingLeave a Comment

When To Shutdown A Referral Program- Lessons In Growth Marketing

  Referral marketing and growth go hand in hand, and over the years we’ve seen everyone from SaaS businesses to, mobile apps using it to get a sweet spot with their users. Unfortunately, even the most powerful (and we mean it) marketing tactics such as referrals, need to take a back seat sometimes. And with that, we mean either a … Read More

How Referral Marketing Curved The Growth Of Hailo App

Team AppViralityApp Marketing, Growth Hacks, Growth Marketing, In-app Referrals2 Comments

How Referral Marketing Curved The Growth Of Hailo App

In recent times, viral fame has facilitated user acquisition and installs for mobile apps, quite instantly. Unfortunately, not every app is a Dubsmash or Clash Of Clans. Needless to say, with heavy competition and transient quality of viralition, growth can get stagnated, or user retention may get affected. App marketers need a sustainable growth hack. Click To Tweet A kind … Read More

What Fueled Runkeeper’s Growth Engine? Growth Hacking, May be?

Taru BhargavaGrowth Hacks, Growth Marketing, Strategy Evaluation1 Comment

What Fueled Runkeeper's Growth engine? Growth hacking May Be?

45 million active users, constant mentions in the best running app category and a superior app store ranking-there’s something about the Runkeeper app that makes it the first choice of users across the globe! Fitness based apps are a dime a dozen  and represent a category that’s favored by over 46 million people today. According to a Flurry’s report, the health … Read More

Case Study- Leveraging In-App Referral To Boost Mobile App Growth For MakeMyTrip’s Mobile App

Taru BhargavaApp Marketing, Case Study, Growth Marketing, Mobile Apps3 Comments

Case Study- Leveraging In-App Referral To Boost Mobile App Growth For MakeMyTrip’s Mobile App

One of the most significant trends in the recent years has been the surge of travel apps, either as an extension of an already existing online travel brand or as a standalone entity. According to EConsultancy and Adobe’s latest study, mobile has become an integral part of the travel sector and is at the heart of customer journey. The term … Read More

Why Things Catch On And What Makes Airbnb’s App Referral Program A Hit With Users?

Taru BhargavaGrowth Hacks, Growth Marketing8 Comments

Why Things Catch On And What Makes Airbnb's App Referral Program A Hit With Users?

‘Why Things Catch On’ or ‘get referred’ or ‘talked about’ is a reasonable debate and has many theories supporting it. According to Jonah Berger “Word-of-mouth is not random or luck, it becomes a science when you understand the why.” Jonah is a marketing Professor at Wharton and someone who has spent 15 years exploring the factors that make products and … Read More

203 Billion Emails In A Year!-The Untold Growth Story Of MailChimp

Team AppViralityGrowth Marketing, Startups, Strategy EvaluationLeave a Comment

203 Billion Emails In A Year!-The Untold Growth Story Of MailChimp

Having a chimpanzee as a mascot is bold and fun at the same time. But that’s not the only reason that separates MailChimp from its competitors. At AppVirality, we’ve been avid MailChimp users ourselves, and just like any SaaS product would do in today’s time, we recently received the mandatory ‘end of the year’ update from them. However, what sets … Read More

Dissecting Million Install Meetup – How A Tech Startup Managed To Pull 100+ Growth Hackers

Team AppViralityGrowth Marketing, News1 Comment

Dissecting Million Install Meetup - How A Tech Startup Managed To Pull 100+ Growth Hackers

In person meetups can open a pandora’s box of opportunities for a tech-startup. At least, that’s what we have realized after hosting our first-the Million Install Meetup. Apart from amazing ways of connecting with an audience through online channels, everyday emails, and phone chats, most tech-startup often miss a personal face-to-face interaction with their immediate community. Meetups tend to bridge … Read More