Planning, designing and executing marketing campaigns to get users to download your app take a heavy toll on your resources. On top of that, 24% of users abandon an app after just one use. The reason is quite simple, if your app is not indispensable, they’ll abandon/uninstall it and move on. Considering the fact that your existing customers are much … Read More
Increased installs, greater engagement, and higher retention rate are the bitter truth of app marketing. If you are the guy spearheading app growth for large businesses you clearly find yourselves at crossroads when it comes to the parameters mentioned above. I have often seen, numerous strategies being proposed, revamped and dissed. In the wake of all this mayhem, Facebook mobile … Read More
Referral marketing is the oldest trick in the book, however in today’s fast moving and digital savvy age, marketers should know how to modify it to suit their ever-evolving user base and bring value to their app. Brands like UBER, Airbnb, and the likes have not only cracked this code; they’ve also found a charismatic way of constantly earning from … Read More
One of the most significant trends in the recent years has been the surge of travel apps, either as an extension of an already existing online travel brand or as a standalone entity. According to EConsultancy and Adobe’s latest study, mobile has become an integral part of the travel sector and is at the heart of customer journey. The term … Read More
The life of an app marketer isn’t an easy one. To maintain a favorable position in the app store and in the minds of the users, one has to dabble with numerous campaigns. These campaigns are usually aimed at user acquisition, user engagement and lead generation- a tight spot to be in! Many amongst the tribe have chosen to dabble … Read More
![[Infographic]- 23 Must Have Elements Of An In-App Referral Program](https://blog.appvirality.com/wp-content/uploads/2016/02/10-Mobile-Growth-Hacks-846x423.jpg)
We’ve often hinted at the benefits of referral marketing and how it has been an essential growth element for mobile-focused brands such as UBER and Airbnb. In-app referral marketing is a simple, easy to execute strategy that can thrust organic growth for mobile apps at any stage. The success of above-mentioned giants has instilled a sense of excitement amongst app … Read More
The world of dating may seem a little overwhelming. Wouldn’t it be nice to cut through the long chases and conventional norms to meet someone? Can it not be technology driven? Five years ago, this was unheard. Along came, Tinder and drastically changed the way people viewed dating. To some, this may seem frivolous, but for a wide segment of … Read More
Given the enormous popularity of In-app referrals, it is evident that most app marketers would want to dabble in it. However, there are a few pain points associated with gratifying users while running a referral campaign, more so when the mode of gratification are coupons! Managing coupons as a part of an app referral program isn’t easy. It requires constant … Read More
Referral Marketing is the simplest and most efficient way of bringing more users to your app. Click To Tweet Yet, many businesses fail at it in the absence of a proper strategy. Just like any other marketing campaign, In-app referral marketing needs proper planning, attention and alterations as apps continue to grow. In other words, a rock solid strategy to … Read More
E-commerce apps are mushrooming everywhere. At the same time, brands and mobile marketers are using every trick in the book: fighting for user engagement, decreasing churn and increasing app downloads. While a few are still stuck to age-old methods, there are others who are more interested in setting the books of trade ablaze by growth hacking. Offering a positive mobile … Read More
