Unraveling Mobile App Growth – Key Insights From The Third Million Install Meetup

Team AppViralityApp Marketing, NewsLeave a Comment

Unraveling Mobile App Growth - Key Insights From The Third Million Install Meetup

The most common challenges that app marketers face is the lack of understanding and clarity on the strategy that works the best at a specific stage of their sales funnel. However, there’s one more that can become a big hurdle- we call it the fear of  ‘too afraid to ask’. You aren’t alone. Most distinguished app marketers too face the … Read More

What App Growth Marketers Need To Know About Instagram Ads – A Two Part Guide

Taru BhargavaApp Marketing, Mobile Apps5 Comments

What App Growth Marketers Need To Know About Instagram Ads - A Two Part Guide

Increased installs, greater engagement, and higher retention rate are the bitter truth of app marketing. If you are the guy spearheading app growth for large businesses you clearly find yourselves at crossroads when it comes to the parameters mentioned above. I have often seen, numerous strategies being proposed, revamped and dissed. In the wake of all this mayhem, Facebook mobile … Read More

3 Modern Day Books That Are Seeped In Psychology And Will Change The Way You Run In-App Referrals

Taru BhargavaApp Marketing, Mobile Apps, Referral Marketing4 Comments

3 Modern Day Books That Are Seeped In Psychology And Will Change The Way You Run In-App Referrals

Referral marketing is the oldest trick in the book, however in today’s fast moving and digital savvy age, marketers should know how to modify it to suit their ever-evolving user base and bring value to their app. Brands like UBER, Airbnb, and the likes have not only cracked this code; they’ve also found a charismatic way of constantly earning from … Read More

Case Study- Leveraging In-App Referral To Boost Mobile App Growth For MakeMyTrip’s Mobile App

Taru BhargavaCase Study, Mobile Apps, Referral Marketing3 Comments

Case Study- Leveraging In-App Referral To Boost Mobile App Growth For MakeMyTrip’s Mobile App

One of the most significant trends in the recent years has been the surge of travel apps, either as an extension of an already existing online travel brand or as a standalone entity. According to EConsultancy and Adobe’s latest study, mobile has become an integral part of the travel sector and is at the heart of customer journey. The term … Read More

[Infographic]- 23 Essentials Of An In-App Referral Program

Taru BhargavaApp Marketing, Mobile Apps, Referral Marketing6 Comments

[Infographic]- 23 Must Have Elements Of An In-App Referral Program

We’ve often hinted at the benefits of referral marketing and how it has been an essential growth element for mobile-focused brands such as UBER and Airbnb. In-app referral marketing is a simple, easy to execute strategy that can thrust organic growth for mobile apps at any stage. The success of above-mentioned giants has instilled a sense of excitement amongst app … Read More

Cracking The Strategy Of Dating Apps- The Growth Hacks That Worked

Taru BhargavaApp Marketing, Growth Hacks, Mobile Apps, Referral Marketing3 Comments

Cracking The Strategy Of Dating Apps- The Growth Hacks That Worked

The world of dating may seem a little overwhelming. Wouldn’t it be nice to cut through the long chases and conventional norms to meet someone? Can it not be technology driven? Five years ago, this was unheard. Along came, Tinder and drastically changed the way people viewed dating. To some, this may seem frivolous, but for a wide segment of … Read More

AppVirality Coupon Pools- How To Gratify Users With Coupons While Running In-App Referrals

Team AppViralityApp Marketing, Mobile Apps, Referral Marketing1 Comment

AppVirality Coupon Pools- How To Gratify Users With Coupons While Running In-App Referrals

Given the enormous popularity of In-app referrals, it is evident that most app marketers would want to dabble in it. However, there are a few pain points associated with gratifying users while running a referral campaign, more so when the mode of gratification are coupons! Managing coupons as a part of an app referral program isn’t easy. It requires constant … Read More