Mobile app marketing is a complex domain and poses unique challenges. Some day an app developer battles app-marketing and another day he’s aimed at improving user ratings in the App store. Clearly, it isn’t a smooth ride and one cannot be satiated enough with the knowledge pool that surrounds this topic. As an app developer, what’s the source of your … Read More
The world of mobile growth marketing is insane and fast-paced. If you are an app marketer, chances are that you are always on your toes, trying to juggle and makes sense of all that this business has to offer! With never ending ‘to-do-lists’ at your end, keeping abreast of the latest happenings in the app development area may feel pretty … Read More
A mobile app has immense potential to increase the visibility of a brand and it doesn’t come as a surprise that every business (whether small or enterprise) wants to foray into this territory today. This change in trend has also soared the popularity of app marketing. There’s a considerable knowledge pool that surrounds app marketing, and we believe that every app … Read More
With the world adopting the mobile first mantra, it’s legit that developers are making every attempt to highlight their apps. Interestingly, this has pushed growth hacking strategies to the forefront. We’ve come across a lot of case studies that discuss one or few growth hacks used by SaaS products, but mobile specific growth hacks are usually sidelined. The mobile app … Read More
App developers use various tactics to win users and increase app downloads but often miss out on a simple growth hack. The growth of smartphones has given more power to the app user and In-app sharing has become a powerful tool for developers to tap. The only issue being, lack of knowledge around the concept.Here’s a quick look at how … Read More
A lot can be done with an app. In fact, the absence of a mobile app in today’s smartphone era is quite suicidal. Despite this, the idea of a mobile app is often shoved under the carpet. Most small or medium scale companies can blame the absence of an app on low marketing budgets. For many others, the reasons may … Read More
As a mobile app maker, if this hasn’t popped up in your mind from time to time, it really should: Am I doing everything in the book to keep my customers engaged and happy while leaving them with a positive and memorable experience? Even if it appears my customers are generally happy, how do I know for sure I’m headed in … Read More
We live in a world that is rapidly tilting in favour of mobile, and here’s a list of some startling facts that just re-iterate the fact> · Dated July, 2014, there were 1.3 million Android app and over 1.2 million apps on Apple’s app store and the numbers are constantly on the rise. · Mobile apps are digging into the share … Read More
Creating a budget for a mobile app is a tall order, especially since it requires a thorough overview and consideration of each and every aspect that involves money. This ranges from product development to monetization of the app. Though this is nothing short of creating a business plan (that runs into numerous pages), we are making an attempt to break … Read More
The past decade has hit everyone with technology like never before and a lot has changed from the times Alexander Graham Bell created the first telephone! One of the most intriguing phenomenon, has been the evolution of mobile ‘Apps’ and I feel that they have been the biggest boon to humanity. With the growing need to stay connected, marketers have … Read More
