B2B Influencer Marketing Strategies to Supercharge your Startup

Pritama SarkarB2B Marketing, Influencer Marketing, SaaS, Startups10 Comments


“Have they even tasted the tea?” That’s the thought that used to cross my mind every time I saw any of the weight-loss tea #sponsored #ads on Instagram. Don’t get me wrong, I believe in the persuasive aura of celebrities that contributed towards making influencer marketing such a huge success. Even if I’m scoffing at the ad now, maybe the … Read More

SaaS Referrals- What’s An Ideal Post Referral Strategy?

Taru BhargavaB2B Marketing, Referral Marketing, SaaSLeave a Comment

Even though marketers spend thousands of dollars to attract a user’s attention, our users still consider recommendations from their friends and peers as a top tactic before they sign up for our SaaS product. One of the most significant reasons behind this mindset is the trust that users associate with ‘referrals’ thereby making this marketing channel a high-value currency. It … Read More

Referral Marketing For SaaS Marketers- What Makes It A Bloody Good Hack

Taru BhargavaB2B Marketing, Growth Hacks, Referral Marketing, SaaS8 Comments

Referral Marketing For SaaS Marketers- What Makes It A Bloody Good Hack

Sourcing leads at any SaaS company is pretty damn crazy. The product sales cycles are relatively long, user churn rate is extremely high and to add to the misery, there’s always a dearth of marketing qualified leads often resulting in dried up sales pipelines. Quite clearly a SaaS Marketer doesn’t have it easy! But again, should getting qualified leads be … Read More