Everyone wants to crack Facebook or master Twitter. The benefits of doing so remain enormous, but it’s becoming way more of a grind. What if there were alternative social media platforms that could drive tons of traffic and conversions to your online business with less effort involved? How would that feel for you and your marketing team? Imagine if your … Read More
Business owners who expanded into apps have seen how profitable it can be. In fact, mobile apps convert 120% more than mobile websites. But with around 3.6 million apps on Google Play Store and 2.2 million on Apple’s App Store, how do you get people to regularly use or even download yours? To create a successful app, you need … Read More
Ever heard of Dropbox? Of course you have; they now have a valuation of more than $10 Billion and generate revenue of over $4 Billion! How did they manage to achieve a meteoric growth of 3900% in the number of registered users within just 15 months? The answer is – Referrals! They are not alone. Take Uber, Airbnb or PayPal … Read More
Some things are as good as before — or even better — the second time around. Comfort food leftovers, such as day-old chicken pot pie (a local favorite in my neck of the woods, Lancaster County, PA). The 2007 remake of the movie “Hairspray” with John Travolta and Christopher Walken as Edna and Wilbur Turnblad. Lenny Kravitz’s version of the … Read More
Today every industry is looking forward to ‘disrupt’. No longer satisfied with merely growing sustainably, organizations today seek to challenge the status quo. And they seek to do it often. Can you blame them? Rapidly evolving customer behaviour is the trajectory along with which businesses need to move. Competition is fierce and customers are not a forgiving lot. Research shows … Read More
What is one of the core elements of successful online business? I won’t be mistaken if I say that this core element is traffic. But why are we all obsessed with gaining traffic? The scheme is pretty simple. Traffic helps to move your online business forward crashing the competitors and attracting new customers. Easy-peasy. No way! Gaining traffic to your … Read More
One of the most discouraging statistics for all app professionals out there is that people abandon the majority of apps they download, some even after using them just once. Sure, we might have spoiled users a bit by creating awesome apps, and they might have gotten used to getting crazy good products, but we can’t lay the entirety of the … Read More
