Using Net Promoter Score To Reduce Your App’s Churn And Increase Downloads

Taru BhargavaApp Marketing, Mobile Apps, Virality11 Comments

Using Net Promoter Score To Reduce Your App’s Churn And Increase Downloads

For most app entrepreneurs, managing app churn tops the chart of challenges that they face. It is tough, time-consuming and exhausting. Its effects are detrimental too! App churn impacts user acquisition, their lifetime value and dents the developer’s balance sheet significantly. It brings us back to the perpetual question. What may be the reason that a few apps experience skyrocketing … Read More

How To Boost App Marketing: Time Tested Tips From Influencers

Taru BhargavaApp Marketing, Growth Hacks, Mobile Apps, ViralityLeave a Comment

How To Boost App Marketing: Time Tested Tips From Influencers

Mobile app marketing is a complex domain and poses unique challenges. Some day an app developer battles app-marketing and another day he’s aimed at improving user ratings in the App store. Clearly, it isn’t a smooth ride and one cannot be satiated enough with the knowledge pool that surrounds this topic. As an app developer, what’s the source of your … Read More

How Tinder Ignited the Dating Scene – The Mobile App Way

Laxman PapineniApp Marketing, Growth Marketing, Virality3 Comments

The past decade has hit everyone with technology like never before and a lot has changed from the times Alexander Graham Bell created the first telephone!  One of the most intriguing phenomenon, has been the evolution of mobile ‘Apps’ and I feel that they have been the biggest boon to humanity. With the growing need to stay connected, marketers have … Read More