Imagine walking down a street (while wearing your mask), reaching out to someone from the crowd whom you didn’t know before, and pitching them your idea. Scary thought, right? You are not alone, most of us will never do such a thing. And you must be thinking, those who do this will get a lot of rejections as well. But, … Read More
Conceptualizing a mobile app and developing it is only half the battle won. Before making it accessible to your target audience, take a break and formulate the next course of action which will help you reach your intended goal. You’ve spent quite a few sleepless nights working on your app. Now that it’s ready to launch, your primary goal is for your … Read More
A steady content marketing strategy paves the way for a sustainable growth structure by educating and inspiring your audience at the brand awareness stage and then guiding them through every step of the customer lifecycle. Content is at the core of every inbound and outbound campaign, let it be email marketing, lead generation, or customer retention. Especially for e-commerce websites, … Read More
Customer advocacy is a company-wide initiative – it’s an all-hands-on-deck approach that requires all of your front and back-end teams to pitch in and provide an unforgettable experience to the users. However, customer success managers are singularly responsible for guiding the customers throughout the journey, actively helping them exceed their business goals to turn the satisfied customers into loyal brand … Read More
Business owners who expanded into apps have seen how profitable it can be. In fact, mobile apps convert 120% more than mobile websites. But with around 3.6 million apps on Google Play Store and 2.2 million on Apple’s App Store, how do you get people to regularly use or even download yours? To create a successful app, you need … Read More
Ever heard of Dropbox? Of course you have; they now have a valuation of more than $10 Billion and generate revenue of over $4 Billion! How did they manage to achieve a meteoric growth of 3900% in the number of registered users within just 15 months? The answer is – Referrals! They are not alone. Take Uber, Airbnb or PayPal … Read More
What is one of the core elements of successful online business? I won’t be mistaken if I say that this core element is traffic. But why are we all obsessed with gaining traffic? The scheme is pretty simple. Traffic helps to move your online business forward crashing the competitors and attracting new customers. Easy-peasy. No way! Gaining traffic to your … Read More
Planning, designing and executing marketing campaigns to get users to download your app take a heavy toll on your resources. On top of that, 24% of users abandon an app after just one use. The reason is quite simple, if your app is not indispensable, they’ll abandon/uninstall it and move on. Considering the fact that your existing customers are much … Read More
“Have they even tasted the tea?” That’s the thought that used to cross my mind every time I saw any of the weight-loss tea #sponsored #ads on Instagram. Don’t get me wrong, I believe in the persuasive aura of celebrities that contributed towards making influencer marketing such a huge success. Even if I’m scoffing at the ad now, maybe the … Read More
“Referrals was an exciting project to undertake because it embodies growth: it’s highly measurable, scalable, and is all about identifying a growth pattern that’s already happening but amplifying it at a key moment.” – Jason Bosinoff, Director of Engineering at Airbnb. (source) Nobody can argue with that, considering how Airbnb hit the sweet spot of viral growth with referral marketing. … Read More
