[Infographic]-10 Mobile Growth Hacks That Will Sky Rocket Your App Growth

Taru BhargavaApp Marketing, Growth Hacks8 Comments

As mobile marketers, we are constantly testing, optimizing and soaking up new tricks and tips. The sole aim of this hustle and bustle is to increase engagement and app downloads. Though there are numerous ways of attaining app growth, marketers are always overwhelmed by complexities associated with them. No two apps are similar, and big budget marketing strategies may not … Read More

Push Notification -The Growth Hack That Your App Needs!

Taru BhargavaApp Marketing, Growth Hacks2 Comments

Push Notification -The Growth Hack That Your App Needs!

As mobile marketers, you may have tried and tested numerous app marketing tactics to keep your users appeased. Amongst the plethora of options that are available to app marketers, push notification seems to be a legit, time-tested and effective hack to boost an app’s growth. Due to inadequate planning this brilliant app marketing tactic may sometimes represent a poorly executed … Read More

App Reviews & More-A Step Ahead In App Marketing With Stuart Hall

Taru BhargavaApp Marketing, App Marketing, InterviewsLeave a Comment

App Reviews & More-A Step Ahead In App Marketing With Stuart Hall

App store reviews have always overwhelmed mobile app marketers. In a market which is hugely influenced by app ratings, anything lower than a coveted five star status is usually not accepted. App ratings mixed with bad  reviews can make any app business bleed. Hence, it will be stupid to say that they don’t matter! Favorable ratings and reviews are a … Read More

How App Marketing Campaigns Can Help Marketers Win More Users-Examples And Tips!

Taru BhargavaApp Marketing, Mobile Apps, Strategy EvaluationLeave a Comment

How App Marketing Campaigns Can Help Marketers Win More Users-Examples And Tips!

There are numerous apps that we encounter every day. In most scenarios, they tend to help us in simplifying tasks and snipping a step or two. But how do apps help marketers? As marketers, we’ve known its pros. From bringing in awareness, to brand building and increasing sales (both offline and In-app) an app has a tremendous potential to tap … Read More

The ‘All You Need Guide’ For Investigating Keywords For An App

Timur TaepovApp Marketing, Mobile Apps, Strategy Evaluation1 Comment

The ‘All You Need Guide’ For Investigating Keywords For An App

The mobile app market is rapidly growing. As a consequence, user acquisition costs are steadily increasing. According to Fiksu, the “Cost Per Loyal User Index” reached $4.04 for iOS and the “Cost Per Install Index” reached $1.32 for iOS and $1.91 for Android. Taking into account constantly increasing user acquisition costs, it is vital to pay attention to organic traffic … Read More

Growth Hacking: 22 Essential Tools For App Marketers

Taru BhargavaApp Marketing, App Marketing, Growth Hacks, Mobile Apps3 Comments

Growth Hacking: 22 Essential Tools For App Marketers

You’ve got to do tons if you are an app marketer – making sense of analytics and app growth, taking care of user onboarding and user experience. Clearly, the list is quite endless. All these tasks are time-consuming, and even with extra arms and brain cells, managing it all remains a challenge! With fierce competition in the app development arena, … Read More

Using Net Promoter Score To Reduce Your App’s Churn And Increase Downloads

Taru BhargavaApp Marketing, Mobile Apps, Virality11 Comments

Using Net Promoter Score To Reduce Your App’s Churn And Increase Downloads

For most app entrepreneurs, managing app churn tops the chart of challenges that they face. It is tough, time-consuming and exhausting. Its effects are detrimental too! App churn impacts user acquisition, their lifetime value and dents the developer’s balance sheet significantly. It brings us back to the perpetual question. What may be the reason that a few apps experience skyrocketing … Read More