How to Retain your App Users using AI

Pritama SarkarApp MarketingLeave a Comment

AI to retain app users

Planning, designing and executing marketing campaigns to get users to download your app take a heavy toll on your resources. On top of that, 24% of users abandon an app after just one use. The reason is quite simple, if your app is not indispensable, they’ll abandon/uninstall it and move on. Considering the fact that your existing customers are much … Read More

3 Modern Day Books That Are Seeped In Psychology And Will Change The Way You Run In-App Referrals

Taru BhargavaApp Marketing, App Marketing, Mobile Apps4 Comments

3 Modern Day Books That Are Seeped In Psychology And Will Change The Way You Run In-App Referrals

Referral marketing is the oldest trick in the book, however in today’s fast moving and digital savvy age, marketers should know how to modify it to suit their ever-evolving user base and bring value to their app. Brands like UBER, Airbnb, and the likes have not only cracked this code; they’ve also found a charismatic way of constantly earning from … Read More

[Infographic]- 23 Essentials Of An In-App Referral Program

Taru BhargavaApp Marketing, Mobile Apps, Referral Marketing6 Comments

[Infographic]- 23 Must Have Elements Of An In-App Referral Program

We’ve often hinted at the benefits of referral marketing and how it has been an essential growth element for mobile-focused brands such as UBER and Airbnb. In-app referral marketing is a simple, easy to execute strategy that can thrust organic growth for mobile apps at any stage. The success of above-mentioned giants has instilled a sense of excitement amongst app … Read More

App Reviews & More-A Step Ahead In App Marketing With Stuart Hall

Taru BhargavaApp Marketing, App Marketing, InterviewsLeave a Comment

App Reviews & More-A Step Ahead In App Marketing With Stuart Hall

App store reviews have always overwhelmed mobile app marketers. In a market which is hugely influenced by app ratings, anything lower than a coveted five star status is usually not accepted. App ratings mixed with bad  reviews can make any app business bleed. Hence, it will be stupid to say that they don’t matter! Favorable ratings and reviews are a … Read More

Growth Hacking: 22 Essential Tools For App Marketers

Taru BhargavaApp Marketing, App Marketing, Growth Hacks, Mobile Apps3 Comments

Growth Hacking: 22 Essential Tools For App Marketers

You’ve got to do tons if you are an app marketer – making sense of analytics and app growth, taking care of user onboarding and user experience. Clearly, the list is quite endless. All these tasks are time-consuming, and even with extra arms and brain cells, managing it all remains a challenge! With fierce competition in the app development arena, … Read More