28 Unique Ways Of Promoting A Referral Program On Web & Mobile

Taru BhargavaReferral Marketing2 Comments

28 Unique Ways Of Promoting A Referral Program On Web & Mobile

Ever thought why your referral marketing program isn’t attracting as much steam as Dropbox or Airbnb’s cult campaigns? The answer may lie in reinventing the way we approach referral promotions. In the ‘good old days of internet,’ every new ‘hack’ got noticed, there were fewer competitors, and early adopters got infinite edge. Brands like Dropbox and Airbnb are fine examples … Read More

How To Optimize Mobile Referrals – It’s More Than Adjusting Incentives!

Taru BhargavaApp Marketing, Referral Marketing1 Comment

How To Optimize Mobile Referrals - It’s More Than Adjusting Incentives!

In my opinion, Referral Marketing mimics a Bob Marley song. Just like his work, this Marketing tactic has been enjoyed from one generation to another, packaged and repackaged with changing times- altered and even re-mixed to build reach and to suit platforms. Even with constant changes, there’s more that Marketers need to plow in to reap the real value of … Read More

How Positive In-App Wallet Balance Can Reduce Uninstall Rate By 60%

Team AppViralityApp Marketing, Growth Hacks, Mobile Apps1 Comment

​How Positive In-App Wallet Balance Can Reduce Uninstall Rate By 60%

E-commerce apps are mushrooming everywhere. At the same time, brands and mobile marketers are using every trick in the book: fighting for user engagement, decreasing churn and increasing app downloads. While a few are still stuck to age-old methods, there are others who are more interested in setting the books of trade ablaze by growth hacking. Offering a positive mobile … Read More

[Infographic]-10 Mobile Growth Hacks That Will Sky Rocket Your App Growth

Taru BhargavaApp Marketing, Growth Hacks6 Comments

As mobile marketers, we are constantly testing, optimizing and soaking up new tricks and tips. The sole aim of this hustle and bustle is to increase engagement and app downloads. Though there are numerous ways of attaining app growth, marketers are always overwhelmed by complexities associated with them. No two apps are similar, and big budget marketing strategies may not … Read More

How App Marketing Campaigns Can Help Marketers Win More Users-Examples And Tips!

Taru BhargavaApp Marketing, Mobile Apps, Strategy EvaluationLeave a Comment

How App Marketing Campaigns Can Help Marketers Win More Users-Examples And Tips!

There are numerous apps that we encounter every day. In most scenarios, they tend to help us in simplifying tasks and snipping a step or two. But how do apps help marketers? As marketers, we’ve known its pros. From bringing in awareness, to brand building and increasing sales (both offline and In-app) an app has a tremendous potential to tap … Read More

The ‘All You Need Guide’ For Investigating Keywords For An App

Timur TaepovApp Marketing, Mobile Apps, Strategy Evaluation1 Comment

The ‘All You Need Guide’ For Investigating Keywords For An App

The mobile app market is rapidly growing. As a consequence, user acquisition costs are steadily increasing. According to Fiksu, the “Cost Per Loyal User Index” reached $4.04 for iOS and the “Cost Per Install Index” reached $1.32 for iOS and $1.91 for Android. Taking into account constantly increasing user acquisition costs, it is vital to pay attention to organic traffic … Read More

A Crash Course On Marketing A Mobile App Through 14 Best Posts On Medium (And A Surprise!)

Team AppViralityMobile Apps8 Comments

A Crash Course On Marketing A Mobile App-Through 14 Best Posts On Medium (And A Surprise!)

A mobile app has immense potential to increase the visibility of a brand and it doesn’t come as a surprise that every business (whether small or enterprise) wants to foray into this territory today. This change in trend has also soared the popularity of app marketing. There’s a considerable knowledge pool that surrounds app marketing, and we believe that every app … Read More