Understanding Psychological Theories To Improve Your In-App Referral Program

Taru BhargavaMobile Apps, Referral Marketing, Strategy Evaluation2 Comments

Understanding Psychological Theories To Improve Your In-App Referral Program

Developers today are accepting the benefits of an In-app referral program to grow their app, however often face a few challenges when it comes to implementing it perfectly. While a lot of hurdles can be resolved by analyzing data around an In-app referral program, a few challenges fall outside the purview of analytics. For example a developer can always have … Read More

6 Unique Mobile Growth Hacks That Can Make Your App Shine

Team AppViralityGrowth Hacks, Mobile Apps, Strategy Evaluation1 Comment

6 Unique Mobile Growth Hacks That Can Make Your App Shine

With the world adopting the mobile first mantra, it’s legit that developers are making every attempt to highlight their apps. Interestingly, this has pushed growth hacking strategies to the forefront. We’ve come across a lot of case studies that discuss one or few growth hacks used by SaaS products, but mobile specific growth hacks are usually sidelined. The mobile app … Read More

How to Promote Your Mobile App Referral Program

Team AppViralityGrowth Hacks, Mobile Apps8 Comments

How to Promote Your Mobile App Referral Program

Here’s the truth: When using referral marketing program to boost app downloads, it is very important to keep your users constantly engaged and I’m sure that you’ll nod in approval. Devising a referral marketing campaign for a mobile app requires much effort. As a marketer/developer, one has to tick all the right boxes to gain the most from a campaign. … Read More

How To Plan A Mobile App Budget In 6 Easy Steps

Laxman PapineniMobile Apps6 Comments

How to Plan A Mobile App Budget In 6 Easy Steps

Creating a budget for a mobile app is a tall order, especially since it requires a thorough overview and consideration of each and every aspect that involves money. This ranges from product development to monetization of the app. Though this is nothing short of creating a business plan (that runs into numerous pages), we are making an attempt to break … Read More