How to Retain your App Users using AI

Pritama SarkarApp MarketingLeave a Comment

AI to retain app users

Planning, designing and executing marketing campaigns to get users to download your app take a heavy toll on your resources. On top of that, 24% of users abandon an app after just one use. The reason is quite simple, if your app is not indispensable, they’ll abandon/uninstall it and move on. Considering the fact that your existing customers are much … Read More

What Mobile App Experts Have To Say About Mobile Growth Hacking- Recap From The Million Install Meetup

Team AppViralityApp Marketing, Growth Hacks, News2 Comments

What Mobile App Experts Have To Say About Mobile Growth Hacking- Recap From The Million Install Meetup

When it comes to an engaged community of users in the mobile app space, Bangalore will never disappoint you! How do we know that? Well, we’ve just wrapped our second edition of the Million Install Meetup amongst an amazing and inquisitive bunch of people, supported by our very proud partners – Moengage and Inc42.  Why A Meetup? A Value First … Read More

9 Expert Tricks To Make Your App Referral Campaigns Deliver Better

Taru BhargavaReferral Marketing1 Comment

9 Expert Tricks To Make Your App Referral Campaigns Deliver Better

It’s true that referral marketing has earned a unique voice in the cacophony of marketing tactics available to app marketers. The cost of acquisition is crippling marketers and developers, making app referrals an ideal choice to ensure growth. App referral campaigns are rad, inexpensive and long-term. Click To Tweet But here’s what most app marketers miss about app referrals- it … Read More

App Reviews & More-A Step Ahead In App Marketing With Stuart Hall

Taru BhargavaApp Marketing, App Marketing, InterviewsLeave a Comment

App Reviews & More-A Step Ahead In App Marketing With Stuart Hall

App store reviews have always overwhelmed mobile app marketers. In a market which is hugely influenced by app ratings, anything lower than a coveted five star status is usually not accepted. App ratings mixed with bad  reviews can make any app business bleed. Hence, it will be stupid to say that they don’t matter! Favorable ratings and reviews are a … Read More

How App Marketing Campaigns Can Help Marketers Win More Users-Examples And Tips!

Taru BhargavaApp Marketing, Mobile Apps, Strategy EvaluationLeave a Comment

How App Marketing Campaigns Can Help Marketers Win More Users-Examples And Tips!

There are numerous apps that we encounter every day. In most scenarios, they tend to help us in simplifying tasks and snipping a step or two. But how do apps help marketers? As marketers, we’ve known its pros. From bringing in awareness, to brand building and increasing sales (both offline and In-app) an app has a tremendous potential to tap … Read More

Growth Hacking: 22 Essential Tools For App Marketers

Taru BhargavaApp Marketing, App Marketing, Growth Hacks, Mobile Apps3 Comments

Growth Hacking: 22 Essential Tools For App Marketers

You’ve got to do tons if you are an app marketer – making sense of analytics and app growth, taking care of user onboarding and user experience. Clearly, the list is quite endless. All these tasks are time-consuming, and even with extra arms and brain cells, managing it all remains a challenge! With fierce competition in the app development arena, … Read More

How To Boost App Marketing: Time Tested Tips From Influencers

Taru BhargavaApp Marketing, Growth Hacks, Mobile Apps, ViralityLeave a Comment

How To Boost App Marketing: Time Tested Tips From Influencers

Mobile app marketing is a complex domain and poses unique challenges. Some day an app developer battles app-marketing and another day he’s aimed at improving user ratings in the App store. Clearly, it isn’t a smooth ride and one cannot be satiated enough with the knowledge pool that surrounds this topic. As an app developer, what’s the source of your … Read More