An e-commerce app’s growing popularity can be attributed to the convenience, flexibility and the ease of purchase that it provides to its user, while they are on the go. App developers who are able to provide an ‘app experience’ to the users are on the right track considering that mobile accounts for 50.3% of all e-commerce traffic today. But an … Read More
Isn’t it always wonderful to hear that your mobile app is well accepted, and customers are always referring it, via In-app referrals? Seems like a dumb question, isn’t it? In a time when most business segments are experimenting with referral marketing (read SaaS, E-Commerce, and others) a referral is indeed a sign of acceptance by the users, be it mobile … Read More
With the world adopting the mobile first mantra, it’s legit that developers are making every attempt to highlight their apps. Interestingly, this has pushed growth hacking strategies to the forefront. We’ve come across a lot of case studies that discuss one or few growth hacks used by SaaS products, but mobile specific growth hacks are usually sidelined. The mobile app … Read More
App developers use various tactics to win users and increase app downloads but often miss out on a simple growth hack. The growth of smartphones has given more power to the app user and In-app sharing has become a powerful tool for developers to tap. The only issue being, lack of knowledge around the concept.Here’s a quick look at how … Read More
As a mobile app maker, if this hasn’t popped up in your mind from time to time, it really should: Am I doing everything in the book to keep my customers engaged and happy while leaving them with a positive and memorable experience? Even if it appears my customers are generally happy, how do I know for sure I’m headed in … Read More
We live in a world that is rapidly tilting in favour of mobile, and here’s a list of some startling facts that just re-iterate the fact> · Dated July, 2014, there were 1.3 million Android app and over 1.2 million apps on Apple’s app store and the numbers are constantly on the rise. · Mobile apps are digging into the share … Read More
Creating a budget for a mobile app is a tall order, especially since it requires a thorough overview and consideration of each and every aspect that involves money. This ranges from product development to monetization of the app. Though this is nothing short of creating a business plan (that runs into numerous pages), we are making an attempt to break … Read More
Most popular apps owe a portion of their popularity to a strong brand name that backs them. These brands have been in business for years, and a mobile app becomes a natural extension of their branding and marketing strategy. Starbucks is a great example of this theory and the same reflects in a whopping 1 billion+ downloads on Android play … Read More
