How to Use Email to Boost Your Referral Campaign

Pritama SarkarReferral Marketing1 Comment

How to use emails to drive referrals

Word-of-mouth. Probably the only true form of organic marketing that has been there since the dawn of time, and is still going strong. No matter how earth-shattering your new growth marketing strategy is, at the end of the day, consumers crave validation from their peers before making a purchase decision. They wouldn’t trust the glossy marketing promos and retargeting attempts, … Read More

Unraveling Mobile App Growth – Key Insights From The Third Million Install Meetup

Team AppViralityApp Marketing, NewsLeave a Comment

Unraveling Mobile App Growth - Key Insights From The Third Million Install Meetup

The most common challenges that app marketers face is the lack of understanding and clarity on the strategy that works the best at a specific stage of their sales funnel. However, there’s one more that can become a big hurdle- we call it the fear of  ‘too afraid to ask’. You aren’t alone. Most distinguished app marketers too face the … Read More

What Mobile App Experts Have To Say About Mobile Growth Hacking- Recap From The Million Install Meetup

Team AppViralityApp Marketing, Growth Hacks, News2 Comments

What Mobile App Experts Have To Say About Mobile Growth Hacking- Recap From The Million Install Meetup

When it comes to an engaged community of users in the mobile app space, Bangalore will never disappoint you! How do we know that? Well, we’ve just wrapped our second edition of the Million Install Meetup amongst an amazing and inquisitive bunch of people, supported by our very proud partners – Moengage and Inc42.  Why A Meetup? A Value First … Read More

Seth Godin On Recruiting And What’s Cooking In The Mind Of Your Next Hire!

Taru BhargavaStartups2 Comments

Seth Godin On Recruiting And What’s Cooking In The Mind Of Your Next Hire!

The start-up fraternity is always abuzz with questions on hiring, and that’s because it isn’t an easy task. It is a well-proven fact that growth-centric startups are backed by teams that are fast-paced,  adaptable and have a firm subject matter expertise. Even after cherry picking the right talent (the ones with idealistic values as mentioned above), the attrition rate is … Read More

AppVirality Coupon Pools- How To Gratify Users With Coupons While Running In-App Referrals

Team AppViralityMobile Apps, Referral Marketing1 Comment

AppVirality Coupon Pools- How To Gratify Users With Coupons While Running In-App Referrals

Given the enormous popularity of In-app referrals, it is evident that most app marketers would want to dabble in it. However, there are a few pain points associated with gratifying users while running a referral campaign, more so when the mode of gratification are coupons! Managing coupons as a part of an app referral program isn’t easy. It requires constant … Read More

{Infographic} 2015- AppVirality’s Year In Review

Taru BhargavaNewsLeave a Comment

{Infographic} 2015- AppVirality’s Year In Review

2015 has been a ceremonial year for all of us at AppVirality, and quite frankly an incredibly exciting adventure ride! As a growing startup, this year has been full of learnings and accomplishments, which we have been very open in sharing with you all. As we move forward, it is time to reflect and analyze the achievements of last year, … Read More

Fresh Funding Of $500,000: What It Means For AppVirality And Our Users

Laxman PapineniNews4 Comments

Fresh Funding Of $500,000: What It Means For AppVirality And Our Users

In between the ambiguity that has been surrounding startups, especially since the last few weeks, I’m glad to announce that we have received a fresh round of funding from our existing investors and other industry stalwarts! Having announced our initial funding in January, this fresh round is the perfect way for us to end the year! But there’s a lot … Read More

Exploring Growth Hacking With Violeta Nedkova

Taru BhargavaGrowth Hacks, Growth Marketing, InterviewsLeave a Comment

Exploring Growth Hacking With Violeta Nedkova

We’ve been discussing growth hacking for a while now. The concept put forth by Sean Ellis is fast evolving and getting a nod of approval from new age entrepreneurs and start-up aficionados alike. But, what sets it apart is the enthusiasm and the wisdom that floats around growth hacking. Thanks to communities like GrowthHackers and Inbound, one is subjected to ideas … Read More