Business owners who expanded into apps have seen how profitable it can be. In fact, mobile apps convert 120% more than mobile websites. But with around 3.6 million apps on Google Play Store and 2.2 million on Apple’s App Store, how do you get people to regularly use or even download yours? To create a successful app, you need … Read More
One of the most discouraging statistics for all app professionals out there is that people abandon the majority of apps they download, some even after using them just once. Sure, we might have spoiled users a bit by creating awesome apps, and they might have gotten used to getting crazy good products, but we can’t lay the entirety of the … Read More
Instagram ads are killing it big! In a time when over 429 million users are blocking mobile ads, Instagram ads are laughing it loud due to its native ad platform. While this is one of the primary reasons for its growing popularity, it’s their lower CPI and CTR that is interesting app marketers, and numerous studies prove it loud and … Read More
Increased installs, greater engagement, and higher retention rate are the bitter truth of app marketing. If you are the guy spearheading app growth for large businesses you clearly find yourselves at crossroads when it comes to the parameters mentioned above. I have often seen, numerous strategies being proposed, revamped and dissed. In the wake of all this mayhem, Facebook mobile … Read More
There are numerous apps that we encounter every day. In most scenarios, they tend to help us in simplifying tasks and snipping a step or two. But how do apps help marketers? As marketers, we’ve known its pros. From bringing in awareness, to brand building and increasing sales (both offline and In-app) an app has a tremendous potential to tap … Read More
You’ve got to do tons if you are an app marketer – making sense of analytics and app growth, taking care of user onboarding and user experience. Clearly, the list is quite endless. All these tasks are time-consuming, and even with extra arms and brain cells, managing it all remains a challenge! With fierce competition in the app development arena, … Read More
We live in a world where apps have become a way of life. A day without Google Maps, Facebook or UBER may bring out a sense of barrenness in most of us today. This makes the ‘war of the apps’ an interesting space to watch. We can’t do without them, and that’s the precise reason that developers need to have … Read More
For most app entrepreneurs, managing app churn tops the chart of challenges that they face. It is tough, time-consuming and exhausting. Its effects are detrimental too! App churn impacts user acquisition, their lifetime value and dents the developer’s balance sheet significantly. It brings us back to the perpetual question. What may be the reason that a few apps experience skyrocketing … Read More
Mobile app marketing is a complex domain and poses unique challenges. Some day an app developer battles app-marketing and another day he’s aimed at improving user ratings in the App store. Clearly, it isn’t a smooth ride and one cannot be satiated enough with the knowledge pool that surrounds this topic. As an app developer, what’s the source of your … Read More
The world of mobile growth marketing is insane and fast-paced. If you are an app marketer, chances are that you are always on your toes, trying to juggle and makes sense of all that this business has to offer! With never ending ‘to-do-lists’ at your end, keeping abreast of the latest happenings in the app development area may feel pretty … Read More
