We live in a world where apps have become a way of life. A day without Google Maps, Facebook or UBER may bring out a sense of barrenness in most of us today. This makes the ‘war of the apps’ an interesting space to watch. We can’t do without them, and that’s the precise reason that developers need to have … Read More
For most app entrepreneurs, managing app churn tops the chart of challenges that they face. It is tough, time-consuming and exhausting. Its effects are detrimental too! App churn impacts user acquisition, their lifetime value and dents the developer’s balance sheet significantly. It brings us back to the perpetual question. What may be the reason that a few apps experience skyrocketing … Read More
Mobile app marketing is a complex domain and poses unique challenges. Some day an app developer battles app-marketing and another day he’s aimed at improving user ratings in the App store. Clearly, it isn’t a smooth ride and one cannot be satiated enough with the knowledge pool that surrounds this topic. As an app developer, what’s the source of your … Read More
Every app marketer is focussed towards achieving higher app downloads and ROI. Click To Tweet There isn’t a doubt that it remains the ultimate goal for many. Installing an app (whether paid or unpaid) may seem like a trivial task in the hands of the user. However, that’s not the case. For a user, it evokes a psychology that is … Read More
With worked up schedules, especially in a start-up ecosystem, we have become overly dependent on productivity tools of all kinds. Today, we have productivity tools for handling social media, content, CRM and even sales! Not only do these tools, simplify the tasks at hand, but they also do so in a jiffy. One factor that has led to the popularity … Read More
Paul Graham once famously said, “ A start-up is a company that is designed to grow fast.” This was in 2002. Since then, traditional marketing has got a makeover, and more and more startups are looking at growth hackers to run the bigger show. But here’s the thing about Growth Hackers. Growth Hackers are the new age unicorns. We need … Read More
Referral Marketing is a pretty nifty tool, especially when it is clubbed with your app. It can bring superb results to your marketing campaign and seems to work each time! Once burgeoning (and now swift) startups like Airbnb, Dropbox, and the likes are apt examples of this strategy implemented the right way. Don’t get me wrong when I say that … Read More
The world of mobile growth marketing is insane and fast-paced. If you are an app marketer, chances are that you are always on your toes, trying to juggle and makes sense of all that this business has to offer! With never ending ‘to-do-lists’ at your end, keeping abreast of the latest happenings in the app development area may feel pretty … Read More
What do you make of a product that has over 500,000+ daily users and was able to achieve this feat after a year of their product launch? Tremendous right? In a time when startup ideas are sprouting each day, it’s hard to miss the ones that have shaped well and are disrupting growth, in their own unique manner. Slack is … Read More
A mobile app has immense potential to increase the visibility of a brand and it doesn’t come as a surprise that every business (whether small or enterprise) wants to foray into this territory today. This change in trend has also soared the popularity of app marketing. There’s a considerable knowledge pool that surrounds app marketing, and we believe that every app … Read More
