Understanding Psychological Theories To Improve Your In-App Referral Program

Taru BhargavaMobile Apps, Referral Marketing, Strategy Evaluation2 Comments

Understanding Psychological Theories To Improve Your In-App Referral Program

Developers today are accepting the benefits of an In-app referral program to grow their app, however often face a few challenges when it comes to implementing it perfectly. While a lot of hurdles can be resolved by analyzing data around an In-app referral program, a few challenges fall outside the purview of analytics. For example a developer can always have … Read More

Why & How Referral Marketing Can Boost Your ECommerce App’s Growth- An Analysis

Laxman PapineniMobile Apps, Referral Marketing, Strategy Evaluation1 Comment

Why & How Referral Marketing Can Boost Your ECommerce App’s Growth- An Analysis

An e-commerce app’s growing popularity can be attributed to the convenience, flexibility and the ease of purchase that it provides to its user, while they are on the go. App developers who are able to provide an ‘app experience’ to the users are on the right track considering that mobile accounts for 50.3% of all e-commerce traffic today. But an … Read More

Understanding The Buyer Persona Of A Referrer (And How To Make The Most Of It)

Laxman PapineniMobile Apps, Referral Marketing, Strategy Evaluation3 Comments

Understanding The Buyer Persona Of A Referrer (And How To Make The Most Of It)

Let me begin by asking you a very interesting question. How well do you know your app users who refer your app constantly via In-app referrals? I have often posed this question to my friends in the app developer community and have been subjected to disconnected or inadequate answers in most cases. In my opinion, these responses lack data or … Read More

Adding Heart To Your App- The Best Trick To Win Referrals!

Taru BhargavaMobile Apps, Referral MarketingLeave a Comment

Adding Heart To Your App- The Best Trick To Win Referrals!

Isn’t it always wonderful to hear that your mobile app is well accepted, and customers are always referring it, via In-app referrals? Seems like a dumb question, isn’t it? In a time when most business segments are experimenting with referral marketing (read SaaS, E-Commerce, and others) a referral is indeed a sign of acceptance by the users, be it mobile … Read More

6 Unique Mobile Growth Hacks That Can Make Your App Shine

Team AppViralityApp Marketing, Growth Hacks, Mobile Apps, Strategy Evaluation1 Comment

6 Unique Mobile Growth Hacks That Can Make Your App Shine

With the world adopting the mobile first mantra, it’s legit that developers are making every attempt to highlight their apps. Interestingly, this has pushed growth hacking strategies to the forefront. We’ve come across a lot of case studies that discuss one or few growth hacks used by SaaS products, but mobile specific growth hacks are usually sidelined. The mobile app … Read More

Exploring Growth Hacking With Violeta Nedkova

Taru BhargavaGrowth Hacks, Growth Marketing, InterviewsLeave a Comment

Exploring Growth Hacking With Violeta Nedkova

We’ve been discussing growth hacking for a while now. The concept put forth by Sean Ellis is fast evolving and getting a nod of approval from new age entrepreneurs and start-up aficionados alike. But, what sets it apart is the enthusiasm and the wisdom that floats around growth hacking. Thanks to communities like GrowthHackers and Inbound, one is subjected to ideas … Read More

Decoding Referrals – How To Motivate Users To Give References

Team AppViralityReferral Marketing, Strategy EvaluationLeave a Comment

Decoding Referrals: How To Motivate Users To Give References

Creating a notable referral campaign is one part of marketing, and resembles a linear equation from a distance.You offer the user an exciting benefit and in return they would facilitate the word-of-mouth around your product. A lot of marketers stick to the rule book and are of an opinion that offering a great incentive is the single most important factor … Read More