How Positive In-App Wallet Balance Can Reduce Uninstall Rate By 60%

Team AppViralityApp Marketing, Growth Hacks, Mobile Apps1 Comment

​How Positive In-App Wallet Balance Can Reduce Uninstall Rate By 60%

E-commerce apps are mushrooming everywhere. At the same time, brands and mobile marketers are using every trick in the book: fighting for user engagement, decreasing churn and increasing app downloads. While a few are still stuck to age-old methods, there are others who are more interested in setting the books of trade ablaze by growth hacking. Offering a positive mobile … Read More

Is Your In-App Referral Program Safe or Exposed to Fraud?

Team AppViralityMobile Apps, Referral Marketing, Uncategorized3 Comments

Is Your In-App Referral Program Safe or Exposed to Fraud?

Engaging app customers is hard! And building an audience even harder! Click To Tweet We have often written about the challenges faced by app marketers and how referral program have helped them in scaling growth. Mobile apps like Airbnb, UBER, Lyft and many others have successfully integrated referral marketing within their app. Why do app referral programs work? There’s a … Read More

How App Marketing Campaigns Can Help Marketers Win More Users-Examples And Tips!

Taru BhargavaApp Marketing, Mobile Apps, Strategy EvaluationLeave a Comment

How App Marketing Campaigns Can Help Marketers Win More Users-Examples And Tips!

There are numerous apps that we encounter every day. In most scenarios, they tend to help us in simplifying tasks and snipping a step or two. But how do apps help marketers? As marketers, we’ve known its pros. From bringing in awareness, to brand building and increasing sales (both offline and In-app) an app has a tremendous potential to tap … Read More

The ‘All You Need Guide’ For Investigating Keywords For An App

Timur TaepovApp Marketing, Mobile Apps, Strategy Evaluation1 Comment

The ‘All You Need Guide’ For Investigating Keywords For An App

The mobile app market is rapidly growing. As a consequence, user acquisition costs are steadily increasing. According to Fiksu, the “Cost Per Loyal User Index” reached $4.04 for iOS and the “Cost Per Install Index” reached $1.32 for iOS and $1.91 for Android. Taking into account constantly increasing user acquisition costs, it is vital to pay attention to organic traffic … Read More

Growth Hacking: 22 Essential Tools For App Marketers

Taru BhargavaApp Marketing, Mobile Apps3 Comments

Growth Hacking: 22 Essential Tools For App Marketers

You’ve got to do tons if you are an app marketer – making sense of analytics and app growth, taking care of user onboarding and user experience. Clearly, the list is quite endless. All these tasks are time-consuming, and even with extra arms and brain cells, managing it all remains a challenge! With fierce competition in the app development arena, … Read More

Using Net Promoter Score To Reduce Your App’s Churn And Increase Downloads

Taru BhargavaMobile Apps, Virality11 Comments

Using Net Promoter Score To Reduce Your App’s Churn And Increase Downloads

For most app entrepreneurs, managing app churn tops the chart of challenges that they face. It is tough, time-consuming and exhausting. Its effects are detrimental too! App churn impacts user acquisition, their lifetime value and dents the developer’s balance sheet significantly. It brings us back to the perpetual question. What may be the reason that a few apps experience skyrocketing … Read More

How To Boost App Marketing: Time Tested Tips From Influencers

Taru BhargavaGrowth Hacks, Mobile Apps, ViralityLeave a Comment

How To Boost App Marketing: Time Tested Tips From Influencers

Mobile app marketing is a complex domain and poses unique challenges. Some day an app developer battles app-marketing and another day he’s aimed at improving user ratings in the App store. Clearly, it isn’t a smooth ride and one cannot be satiated enough with the knowledge pool that surrounds this topic. As an app developer, what’s the source of your … Read More