A Crash Course On Marketing A Mobile App Through 14 Best Posts On Medium (And A Surprise!)

Team AppViralityMobile Apps8 Comments

A Crash Course On Marketing A Mobile App-Through 14 Best Posts On Medium (And A Surprise!)

A mobile app has immense potential to increase the visibility of a brand and it doesn’t come as a surprise that every business (whether small or enterprise) wants to foray into this territory today. This change in trend has also soared the popularity of app marketing. There’s a considerable knowledge pool that surrounds app marketing, and we believe that every app … Read More

The Perfect Checklist To Launch An In-App Referral Program

Team AppViralityMobile Apps, Referral MarketingLeave a Comment

The Perfect Checklist To Launch An In-App Referral Program

Having assisted numerous brands to grow their mobile apps, we can say with authority that, a great In-app referral program is the result of proper planning, without overlooking the most minute details. An In-app referral program that lacks cohesiveness in approach may miss the mark they want to achieve in terms of user acquisition, app popularity and other dynamics associated … Read More

Understanding Psychological Theories To Improve Your In-App Referral Program

Taru BhargavaMobile Apps, Referral Marketing, Strategy Evaluation2 Comments

Understanding Psychological Theories To Improve Your In-App Referral Program

Developers today are accepting the benefits of an In-app referral program to grow their app, however often face a few challenges when it comes to implementing it perfectly. While a lot of hurdles can be resolved by analyzing data around an In-app referral program, a few challenges fall outside the purview of analytics. For example a developer can always have … Read More

Why & How Referral Marketing Can Boost Your ECommerce App’s Growth- An Analysis

Laxman PapineniMobile Apps, Referral Marketing, Strategy Evaluation1 Comment

Why & How Referral Marketing Can Boost Your ECommerce App’s Growth- An Analysis

An e-commerce app’s growing popularity can be attributed to the convenience, flexibility and the ease of purchase that it provides to its user, while they are on the go. App developers who are able to provide an ‘app experience’ to the users are on the right track considering that mobile accounts for 50.3% of all e-commerce traffic today. But an … Read More

Understanding The Buyer Persona Of A Referrer (And How To Make The Most Of It)

Laxman PapineniMobile Apps, Referral Marketing, Strategy Evaluation2 Comments

Understanding The Buyer Persona Of A Referrer (And How To Make The Most Of It)

Let me begin by asking you a very interesting question. How well do you know your app users who refer your app constantly via In-app referrals? I have often posed this question to my friends in the app developer community and have been subjected to disconnected or inadequate answers in most cases. In my opinion, these responses lack data or … Read More

Adding Heart To Your App- The Best Trick To Win Referrals!

Taru BhargavaMobile Apps, Referral MarketingLeave a Comment

Adding Heart To Your App- The Best Trick To Win Referrals!

Isn’t it always wonderful to hear that your mobile app is well accepted, and customers are always referring it, via In-app referrals? Seems like a dumb question, isn’t it? In a time when most business segments are experimenting with referral marketing (read SaaS, E-Commerce, and others) a referral is indeed a sign of acceptance by the users, be it mobile … Read More