Case Study- Leveraging In-App Referral To Boost Mobile App Growth For MakeMyTrip’s Mobile App

Taru BhargavaCase Study, Mobile Apps, Referral Marketing3 Comments

Case Study- Leveraging In-App Referral To Boost Mobile App Growth For MakeMyTrip’s Mobile App

One of the most significant trends in the recent years has been the surge of travel apps, either as an extension of an already existing online travel brand or as a standalone entity. According to EConsultancy and Adobe’s latest study, mobile has become an integral part of the travel sector and is at the heart of customer journey. The term … Read More