203 Billion Emails In A Year!-The Untold Growth Story Of MailChimp

Team AppViralityGrowth Marketing, Startups, Strategy EvaluationLeave a Comment

203 Billion Emails In A Year!-The Untold Growth Story Of MailChimp

Having a chimpanzee as a mascot is bold and fun at the same time. But that’s not the only reason that separates MailChimp from its competitors. At AppVirality, we’ve been avid MailChimp users ourselves, and just like any SaaS product would do in today’s time, we recently received the mandatory ‘end of the year’ update from them. However, what sets … Read More

Dissecting Million Install Meetup – How A Tech Startup Managed To Pull 100+ Growth Hackers

Team AppViralityGrowth Marketing, News2 Comments

Dissecting Million Install Meetup - How A Tech Startup Managed To Pull 100+ Growth Hackers

In person meetups can open a pandora’s box of opportunities for a tech-startup. At least, that’s what we have realized after hosting our first-the Million Install Meetup. Apart from amazing ways of connecting with an audience through online channels, everyday emails, and phone chats, most tech-startup often miss a personal face-to-face interaction with their immediate community. Meetups tend to bridge … Read More

4.7 Million Users In 738 Days! What Defines Canva’s Growth Story?

Taru BhargavaGrowth Hacks, Growth Marketing, Strategy Evaluation7 Comments

4.7 Million Users In 738 Days! What Defines Canva’s Growth Story?

With worked up schedules, especially in a start-up ecosystem, we have become overly dependent on productivity tools of all kinds. Today, we have productivity tools for handling social media, content, CRM and even sales! Not only do these tools, simplify the tasks at hand, but they also do so in a jiffy. One factor that has led to the popularity … Read More

Exploring Growth Hacking With Violeta Nedkova

Taru BhargavaGrowth Hacks, Growth Marketing, InterviewsLeave a Comment

Exploring Growth Hacking With Violeta Nedkova

We’ve been discussing growth hacking for a while now. The concept put forth by Sean Ellis is fast evolving and getting a nod of approval from new age entrepreneurs and start-up aficionados alike. But, what sets it apart is the enthusiasm and the wisdom that floats around growth hacking. Thanks to communities like GrowthHackers and Inbound, one is subjected to ideas … Read More

How Lean Marketing Made These Start-Ups A Billion Dollar Baby!

Laxman PapineniGrowth Hacks, Growth Marketing, Startups4 Comments

How Lean Marketing Made These Start-Ups A Billion Dollar Baby!

Every start-up faces the initial challenge of acquiring new customers to use their product. For a lot of entrepreneurs, this may get tricky for three reasons. Firstly, it’s often a hit and miss proposition. The prospective customers  are usually not  aware of the product in the absence of  poor marketing, given the shortage of funds in the initial days. Secondly, … Read More

8 Women Who Know Growth Marketing Like A Pro!

Taru BhargavaGrowth Hacks, Growth Marketing22 Comments

8 Women Who Know Growth marketing Like A Pro

Last week the wonderful folks at HubSpot posted a guest article by our co-founder which spoke about ‘15 growth hackers that everyone needs to follow’. Since it was a great post, we all waited for some quality engagement to follow. The comments and tweets that followed the article were quite delightful until I sighted this comment >   This statement … Read More