The past decade has hit everyone with technology like never before and a lot has changed from the times Alexander Graham Bell created the first telephone! One of the most intriguing phenomenon, has been the evolution of mobile ‘Apps’ and I feel that they have been the biggest boon to humanity. With the growing need to stay connected, marketers have … Read More
At 10:10 I saw it first on Facebook. Twenty minutes later it hit twitter. One week and an avalanche of feeds later I finally saw what I think I saw-The next big thing of viral marketing- The ALS Ice bucket challenge in all its glory! Unless you are living with the Flintstone’s, there is no way you haven’t heard about … Read More
If 1.5 million people sign up for an app within just two weeks of its launch then there is surely something to it and it requires a detailed analysis. I am talking about QuizUp, an app which was launched on 7th November 2013 and on 20th November TechCrunch reported “the game has signed up more than 1.5 million users, who … Read More
The story of Flappy Bird is quite interesting. In a world where developers spend months after months coding and programming games and apps, Dong Nguyen a developer from Vietnam, spent a few nights coding this gaming app when he returned from work. He says he didn’t spend more than three days on it. Then he had no idea that he … Read More
Heard about Gangnam Style? Sure you have. It is very difficult, if not impossible, to not have heard about it. It is all over the news. Again. This music video was uploaded on YouTube on 15th July, 2012. On 30th May, 2014 it crossed two billion views on the site. There were many things that worked in the video’s favor … Read More
Web browsers for mobiles such as Firefox and Safari usually work well. They are designed to work for touch screen devices and as such they have some touch based features included in the app. However they do not exploit the touch features completely. This is where Dolphin enters the scene. Dolphin was established in 2010 and was the first third … Read More
Some years back there was a problem facing the social media users. This problem was worse for website owners who had to manage several social media accounts. The problem was updating their accounts with fresh material. They had to update these accounts manually and in order to supply their followers with regular updates they had to log in into their … Read More
Businesses launch promotional offers during festival season, here in India it’s quite common. Holi is falling on 17th March this year. While markets are getting flooded with colors and sprinklers, businesses are offering discounts on products and services. It’s also quite common that all the online businesses like E-commerce stores spam customers with promotional emails. But doing that bit different … Read More
The term “growth hacker” is a comparatively new term to be added in the online business vocabulary. It was coined in 2010 by Sean Ellis, the founder and CEO of Qualaroo. Sean was hired by different online businesses to grow their websites. He performed the job well, increased traffic and conversions to website, and then went away. This is where … Read More
Marketing can take many forms. You can use social media to promote your products, use Google Adwords for advertising, use promoted tweets for Twitter or sponsored posts in Facebook, write guest posts on top notch blogs with a back link to your site, and so on and so forth. The list is virtually endless. But there is one method of … Read More
