How Referral Marketing Curved The Growth Of Hailo App

Team AppViralityApp Marketing, Growth Hacks, Growth Marketing, In-app Referrals2 Comments

How Referral Marketing Curved The Growth Of Hailo App

In recent times, viral fame has facilitated user acquisition and installs for mobile apps, quite instantly. Unfortunately, not every app is a Dubsmash or Clash Of Clans. Needless to say, with heavy competition and transient quality of viralition, growth can get stagnated, or user retention may get affected. App marketers need a sustainable growth hack. Click To Tweet A kind … Read More

3 Modern Day Books That Are Seeped In Psychology And Will Change The Way You Run In-App Referrals

Taru BhargavaApp Marketing, App Marketing, Mobile Apps5 Comments

3 Modern Day Books That Are Seeped In Psychology And Will Change The Way You Run In-App Referrals

Referral marketing is the oldest trick in the book, however in today’s fast moving and digital savvy age, marketers should know how to modify it to suit their ever-evolving user base and bring value to their app. Brands like UBER, Airbnb, and the likes have not only cracked this code; they’ve also found a charismatic way of constantly earning from … Read More

Case Study- Leveraging In-App Referral To Boost Mobile App Growth For MakeMyTrip’s Mobile App

Taru BhargavaApp Marketing, Case Study, Growth Marketing, Mobile Apps3 Comments

Case Study- Leveraging In-App Referral To Boost Mobile App Growth For MakeMyTrip’s Mobile App

One of the most significant trends in the recent years has been the surge of travel apps, either as an extension of an already existing online travel brand or as a standalone entity. According to EConsultancy and Adobe’s latest study, mobile has become an integral part of the travel sector and is at the heart of customer journey. The term … Read More

9 Expert Tricks To Make Your App Referral Campaigns Deliver Better

Taru BhargavaReferral Marketing1 Comment

9 Expert Tricks To Make Your App Referral Campaigns Deliver Better

It’s true that referral marketing has earned a unique voice in the cacophony of marketing tactics available to app marketers. The cost of acquisition is crippling marketers and developers, making app referrals an ideal choice to ensure growth. App referral campaigns are rad, inexpensive and long-term. Click To Tweet But here’s what most app marketers miss about app referrals- it … Read More

Why Things Catch On And What Makes Airbnb’s App Referral Program A Hit With Users?

Taru BhargavaGrowth Hacks, Growth Marketing8 Comments

Why Things Catch On And What Makes Airbnb's App Referral Program A Hit With Users?

‘Why Things Catch On’ or ‘get referred’ or ‘talked about’ is a reasonable debate and has many theories supporting it. According to Jonah Berger “Word-of-mouth is not random or luck, it becomes a science when you understand the why.” Jonah is a marketing Professor at Wharton and someone who has spent 15 years exploring the factors that make products and … Read More

[Infographic]- 23 Essentials Of An In-App Referral Program

Taru BhargavaApp Marketing, Mobile Apps, Referral Marketing6 Comments

[Infographic]- 23 Must Have Elements Of An In-App Referral Program

We’ve often hinted at the benefits of referral marketing and how it has been an essential growth element for mobile-focused brands such as UBER and Airbnb. In-app referral marketing is a simple, easy to execute strategy that can thrust organic growth for mobile apps at any stage. The success of above-mentioned giants has instilled a sense of excitement amongst app … Read More

AppVirality Coupon Pools- How To Gratify Users With Coupons While Running In-App Referrals

Team AppViralityMobile Apps, Referral Marketing1 Comment

AppVirality Coupon Pools- How To Gratify Users With Coupons While Running In-App Referrals

Given the enormous popularity of In-app referrals, it is evident that most app marketers would want to dabble in it. However, there are a few pain points associated with gratifying users while running a referral campaign, more so when the mode of gratification are coupons! Managing coupons as a part of an app referral program isn’t easy. It requires constant … Read More