Referral Marketing is a pretty nifty tool, especially when it is clubbed with your app. It can bring superb results to your marketing campaign and seems to work each time! Once burgeoning (and now swift) startups like Airbnb, Dropbox, and the likes are apt examples of this strategy implemented the right way. Don’t get me wrong when I say that … Read More
While researching this topic, I came across a very interesting study that was published in the Journal Of Applied Social Psychology. The study was very aptly titled ‘Sweetening The Till: The Use Of Candy To Increase Restaurant Tipping’. The idea was to see the impact of mints being offered to diners and how it affects the percentage of tips. Each … Read More
Developers today are accepting the benefits of an In-app referral program to grow their app, however often face a few challenges when it comes to implementing it perfectly. While a lot of hurdles can be resolved by analyzing data around an In-app referral program, a few challenges fall outside the purview of analytics. For example a developer can always have … Read More
An e-commerce app’s growing popularity can be attributed to the convenience, flexibility and the ease of purchase that it provides to its user, while they are on the go. App developers who are able to provide an ‘app experience’ to the users are on the right track considering that mobile accounts for 50.3% of all e-commerce traffic today. But an … Read More
How do you feel about In-app referrals? Considering that we help apps to scale well through this technique, it is quite close to our heart. Therefore, we would love to share our insights with you all on this topic. Ask any marketer today and they’ll tell you that referral marketing is complex. Click To Tweet We’ve discussed quite a few … Read More
Let me begin by asking you a very interesting question. How well do you know your app users who refer your app constantly via In-app referrals? I have often posed this question to my friends in the app developer community and have been subjected to disconnected or inadequate answers in most cases. In my opinion, these responses lack data or … Read More
Isn’t it always wonderful to hear that your mobile app is well accepted, and customers are always referring it, via In-app referrals? Seems like a dumb question, isn’t it? In a time when most business segments are experimenting with referral marketing (read SaaS, E-Commerce, and others) a referral is indeed a sign of acceptance by the users, be it mobile … Read More
Creating a notable referral campaign is one part of marketing, and resembles a linear equation from a distance.You offer the user an exciting benefit and in return they would facilitate the word-of-mouth around your product. A lot of marketers stick to the rule book and are of an opinion that offering a great incentive is the single most important factor … Read More
In a time when everything comes with a hefty price tag, who’ll not love a free ride or the next best deal on a hotel? Coming to think of it, it’s an easy-peasy task.All it requires is a simple click on the ‘refer-a-friend’ or ‘invite and earn’ or a different tagline bait that means something similar (we mean you get … Read More
Hailing a cab (or sharing it) has never been easier. All you need to do is to download a simple app, punch in the location details and in a matter of minutes you’ll have a ride waiting for you at your doorstep. But have you ever wondered about the dynamics behind it? When was the first time you hopped on … Read More
