3 Modern Day Books That Are Seeped In Psychology And Will Change The Way You Run In-App Referrals

Taru BhargavaApp Marketing, App Marketing, Mobile Apps5 Comments

3 Modern Day Books That Are Seeped In Psychology And Will Change The Way You Run In-App Referrals

Referral marketing is the oldest trick in the book, however in today’s fast moving and digital savvy age, marketers should know how to modify it to suit their ever-evolving user base and bring value to their app. Brands like UBER, Airbnb, and the likes have not only cracked this code; they’ve also found a charismatic way of constantly earning from … Read More

In-App Referrals- The Secret Sauce To Win Inactive App Users

Taru BhargavaApp Marketing, Growth Hacks, Referral MarketingLeave a Comment

In-App Referrals- The Secret Sauce To Win Inactive App Users

Ever imagined Burger King chicken fries minus their secret sauce? Chances are you won’t visit the place again if that goes missing! Just like most businesses, app marketers have often seen dipping their marketing efforts into their own secret concoction- the one that helped them attract users and grow. App business is no different. This space is constantly booming, and … Read More

Case Study- Leveraging In-App Referral To Boost Mobile App Growth For MakeMyTrip’s Mobile App

Taru BhargavaApp Marketing, Case Study, Growth Marketing, Mobile Apps3 Comments

Case Study- Leveraging In-App Referral To Boost Mobile App Growth For MakeMyTrip’s Mobile App

One of the most significant trends in the recent years has been the surge of travel apps, either as an extension of an already existing online travel brand or as a standalone entity. According to EConsultancy and Adobe’s latest study, mobile has become an integral part of the travel sector and is at the heart of customer journey. The term … Read More

9 Expert Tricks To Make Your App Referral Campaigns Deliver Better

Taru BhargavaReferral Marketing1 Comment

9 Expert Tricks To Make Your App Referral Campaigns Deliver Better

It’s true that referral marketing has earned a unique voice in the cacophony of marketing tactics available to app marketers. The cost of acquisition is crippling marketers and developers, making app referrals an ideal choice to ensure growth. App referral campaigns are rad, inexpensive and long-term. Click To Tweet But here’s what most app marketers miss about app referrals- it … Read More

Is Your In-App Referral Program Safe or Exposed to Fraud?

Team AppViralityMobile Apps, Referral Marketing3 Comments

Is Your In-App Referral Program Safe or Exposed to Fraud?

Engaging app customers is hard! And building an audience even harder! Click To Tweet We have often written about the challenges faced by app marketers and how referral program have helped them in scaling growth. Mobile apps like Airbnb, UBER, Lyft and many others have successfully integrated referral marketing within their app. Why do app referral programs work? There’s a … Read More

The Perfect Checklist To Launch An In-App Referral Program

Team AppViralityMobile Apps, Referral MarketingLeave a Comment

The Perfect Checklist To Launch An In-App Referral Program

Having assisted numerous brands to grow their mobile apps, we can say with authority that, a great In-app referral program is the result of proper planning, without overlooking the most minute details. An In-app referral program that lacks cohesiveness in approach may miss the mark they want to achieve in terms of user acquisition, app popularity and other dynamics associated … Read More