Referral marketing is the oldest trick in the book, however in today’s fast moving and digital savvy age, marketers should know how to modify it to suit their ever-evolving user base and bring value to their app. Brands like UBER, Airbnb, and the likes have not only cracked this code; they’ve also found a charismatic way of constantly earning from … Read More
Ever imagined Burger King chicken fries minus their secret sauce? Chances are you won’t visit the place again if that goes missing! Just like most businesses, app marketers have often seen dipping their marketing efforts into their own secret concoction- the one that helped them attract users and grow. App business is no different. This space is constantly booming, and … Read More
One of the most significant trends in the recent years has been the surge of travel apps, either as an extension of an already existing online travel brand or as a standalone entity. According to EConsultancy and Adobe’s latest study, mobile has become an integral part of the travel sector and is at the heart of customer journey. The term … Read More
It’s true that referral marketing has earned a unique voice in the cacophony of marketing tactics available to app marketers. The cost of acquisition is crippling marketers and developers, making app referrals an ideal choice to ensure growth. App referral campaigns are rad, inexpensive and long-term. Click To Tweet But here’s what most app marketers miss about app referrals- it … Read More
The life of an app marketer isn’t an easy one. To maintain a favorable position in the app store and in the minds of the users, one has to dabble with numerous campaigns. These campaigns are usually aimed at user acquisition, user engagement and lead generation- a tight spot to be in! Many amongst the tribe have chosen to dabble … Read More
Engaging app customers is hard! And building an audience even harder! Click To Tweet We have often written about the challenges faced by app marketers and how referral program have helped them in scaling growth. Mobile apps like Airbnb, UBER, Lyft and many others have successfully integrated referral marketing within their app. Why do app referral programs work? There’s a … Read More
Every app marketer is focussed towards achieving higher app downloads and ROI. Click To Tweet There isn’t a doubt that it remains the ultimate goal for many. Installing an app (whether paid or unpaid) may seem like a trivial task in the hands of the user. However, that’s not the case. For a user, it evokes a psychology that is … Read More
Referral Marketing is a pretty nifty tool, especially when it is clubbed with your app. It can bring superb results to your marketing campaign and seems to work each time! Once burgeoning (and now swift) startups like Airbnb, Dropbox, and the likes are apt examples of this strategy implemented the right way. Don’t get me wrong when I say that … Read More
Having assisted numerous brands to grow their mobile apps, we can say with authority that, a great In-app referral program is the result of proper planning, without overlooking the most minute details. An In-app referral program that lacks cohesiveness in approach may miss the mark they want to achieve in terms of user acquisition, app popularity and other dynamics associated … Read More
While researching this topic, I came across a very interesting study that was published in the Journal Of Applied Social Psychology. The study was very aptly titled ‘Sweetening The Till: The Use Of Candy To Increase Restaurant Tipping’. The idea was to see the impact of mints being offered to diners and how it affects the percentage of tips. Each … Read More
