Understanding Psychological Theories To Improve Your In-App Referral Program

Taru BhargavaMobile Apps, Referral Marketing, Strategy Evaluation2 Comments

Understanding Psychological Theories To Improve Your In-App Referral Program

Developers today are accepting the benefits of an In-app referral program to grow their app, however often face a few challenges when it comes to implementing it perfectly. While a lot of hurdles can be resolved by analyzing data around an In-app referral program, a few challenges fall outside the purview of analytics. For example a developer can always have … Read More

Why & How Referral Marketing Can Boost Your ECommerce App’s Growth- An Analysis

Laxman PapineniMobile Apps, Referral Marketing, Strategy Evaluation1 Comment

Why & How Referral Marketing Can Boost Your ECommerce App’s Growth- An Analysis

An e-commerce app’s growing popularity can be attributed to the convenience, flexibility and the ease of purchase that it provides to its user, while they are on the go. App developers who are able to provide an ‘app experience’ to the users are on the right track considering that mobile accounts for 50.3% of all e-commerce traffic today. But an … Read More