What App Growth Marketers Need To Know About Instagram Ads – A Two Part Guide

Taru BhargavaApp Marketing, Mobile Apps5 Comments

What App Growth Marketers Need To Know About Instagram Ads - A Two Part Guide

Increased installs, greater engagement, and higher retention rate are the bitter truth of app marketing. If you are the guy spearheading app growth for large businesses you clearly find yourselves at crossroads when it comes to the parameters mentioned above. I have often seen, numerous strategies being proposed, revamped and dissed. In the wake of all this mayhem, Facebook mobile … Read More

How Referral Marketing Curved The Growth Of Hailo App

Team AppViralityApp Marketing, Growth Hacks, Growth Marketing, In-app Referrals2 Comments

How Referral Marketing Curved The Growth Of Hailo App

In recent times, viral fame has facilitated user acquisition and installs for mobile apps, quite instantly. Unfortunately, not every app is a Dubsmash or Clash Of Clans. Needless to say, with heavy competition and transient quality of viralition, growth can get stagnated, or user retention may get affected. App marketers need a sustainable growth hack. Click To Tweet A kind … Read More

What Mobile App Experts Have To Say About Mobile Growth Hacking- Recap From The Million Install Meetup

Team AppViralityApp Marketing, Growth Hacks, News2 Comments

What Mobile App Experts Have To Say About Mobile Growth Hacking- Recap From The Million Install Meetup

When it comes to an engaged community of users in the mobile app space, Bangalore will never disappoint you! How do we know that? Well, we’ve just wrapped our second edition of the Million Install Meetup amongst an amazing and inquisitive bunch of people, supported by our very proud partners – Moengage and Inc42.  Why A Meetup? A Value First … Read More

In-App Referral And Push Notifications: The Lethal Growth Hack Combination

Taru BhargavaApp Marketing, Growth Hacks, In-app ReferralsLeave a Comment

In-App Referral And Push Notifications: The Lethal Growth Hack Combination

Remember Asterix & Obelisk or Batman & Robin? Chances are that you’ll remember their camaraderie and the action that they brought together! As marketers, we can learn a lot from these characters and apply the same logic to our marketing strategy. In a nutshell, that means leveraging the power of two. Being in the app space, we’ve frequently written about … Read More

3 Modern Day Books That Are Seeped In Psychology And Will Change The Way You Run In-App Referrals

Taru BhargavaApp Marketing, App Marketing, Mobile Apps4 Comments

3 Modern Day Books That Are Seeped In Psychology And Will Change The Way You Run In-App Referrals

Referral marketing is the oldest trick in the book, however in today’s fast moving and digital savvy age, marketers should know how to modify it to suit their ever-evolving user base and bring value to their app. Brands like UBER, Airbnb, and the likes have not only cracked this code; they’ve also found a charismatic way of constantly earning from … Read More

In-App Referrals- The Secret Sauce To Win Inactive App Users

Taru BhargavaApp Marketing, Growth Hacks, Referral MarketingLeave a Comment

In-App Referrals- The Secret Sauce To Win Inactive App Users

Ever imagined Burger King chicken fries minus their secret sauce? Chances are you won’t visit the place again if that goes missing! Just like most businesses, app marketers have often seen dipping their marketing efforts into their own secret concoction- the one that helped them attract users and grow. App business is no different. This space is constantly booming, and … Read More

What Fueled Runkeeper’s Growth Engine? Growth Hacking, May be?

Taru BhargavaGrowth Hacks, Growth Marketing, Strategy Evaluation1 Comment

What Fueled Runkeeper's Growth engine? Growth hacking May Be?

45 million active users, constant mentions in the best running app category and a superior app store ranking-there’s something about the Runkeeper app that makes it the first choice of users across the globe! Fitness based apps are a dime a dozen  and represent a category that’s favored by over 46 million people today. According to a Flurry’s report, the health … Read More