When To Shutdown A Referral Program- Lessons In Growth Marketing

Taru BhargavaGrowth Marketing, In-app Referrals, Referral MarketingLeave a Comment

When To Shutdown A Referral Program- Lessons In Growth Marketing

  Referral marketing and growth go hand in hand, and over the years we’ve seen everyone from SaaS businesses to, mobile apps using it to get a sweet spot with their users. Unfortunately, even the most powerful (and we mean it) marketing tactics such as referrals, need to take a back seat sometimes. And with that, we mean either a … Read More

How To Optimize Mobile Referrals – It’s More Than Adjusting Incentives!

Taru BhargavaApp Marketing, Referral Marketing1 Comment

How To Optimize Mobile Referrals - It’s More Than Adjusting Incentives!

In my opinion, Referral Marketing mimics a Bob Marley song. Just like his work, this Marketing tactic has been enjoyed from one generation to another, packaged and repackaged with changing times- altered and even re-mixed to build reach and to suit platforms. Even with constant changes, there’s more that Marketers need to plow in to reap the real value of … Read More

There’s More To Mobile Referrals- A Fact Check For B2C App Business Managers

Taru BhargavaApp Marketing, Referral MarketingLeave a Comment

There’s More To Mobile Referrals- A Fact Check For B2C App Business Managers

Most B2C app businesses today pick up growth tools based on assumptions or by shamelessly copying the strategy of their competitors. Excuse my brevity, but there’s much truth in the statement that I just made. Mobile based referral marketing or In-app referrals have been bitten by this approach numerous times. As a company that facilitates growth for mobile apps via … Read More

Unraveling Mobile App Growth – Key Insights From The Third Million Install Meetup

Team AppViralityApp Marketing, NewsLeave a Comment

Unraveling Mobile App Growth - Key Insights From The Third Million Install Meetup

The most common challenges that app marketers face is the lack of understanding and clarity on the strategy that works the best at a specific stage of their sales funnel. However, there’s one more that can become a big hurdle- we call it the fear of  ‘too afraid to ask’. You aren’t alone. Most distinguished app marketers too face the … Read More

Query Resolution Center – Let Your Support Team Resolve Mobile Referral Complaints

Taru BhargavaProduct Update, Referral Marketing1 Comment

Query Resolution Center - Let Your Support Team Resolve Mobile Referral Complaints

Mobile referral campaigns are usually followed by a bevy of customer queries, ranging from “I didn’t get the referral incentive” to “ This app’s In-app referral campaign is spam.” Unfulfilled promises concerning referrals, especially in the app world can drown your brand’s image. That’s because the key ingredient of a referral campaign is the trust associated with it. Most users … Read More

What App Growth Marketers Need To Know About Instagram Ads – A Two Part Guide

Taru BhargavaApp Marketing, Mobile Apps5 Comments

What App Growth Marketers Need To Know About Instagram Ads - A Two Part Guide

Increased installs, greater engagement, and higher retention rate are the bitter truth of app marketing. If you are the guy spearheading app growth for large businesses you clearly find yourselves at crossroads when it comes to the parameters mentioned above. I have often seen, numerous strategies being proposed, revamped and dissed. In the wake of all this mayhem, Facebook mobile … Read More