The build vs. buy debate is something that product companies battle each day. One of the most common question that our sales team fights with each demo is when prospective clients ask them the perennial question- ‘Why should we buy your referral solution when we can build it ourselves?’ After speaking with over 300+ customers, we did a thorough analysis … Read More
Referral marketing is like a bread and eggs breakfast for app marketers like you and me. Click To Tweet While we may tend to seek and implement more ornate app marketing tactics for the sake of variety, our experiences and choices ultimately bring us back to incorporating this staple technique into our mobile app growth plan. A lot of app … Read More
The most common challenges that app marketers face is the lack of understanding and clarity on the strategy that works the best at a specific stage of their sales funnel. However, there’s one more that can become a big hurdle- we call it the fear of ‘too afraid to ask’. You aren’t alone. Most distinguished app marketers too face the … Read More
Scaling a mobile app is a big challenge. More for marketers who are just starting out. Click To Tweet As a part of our growth strategy, we conduct a lot of user surveys and one of them in particular caught our eye. During its feedback analysis, we realized that there’s a huge knowledge gap that exists between app marketers that … Read More
Instagram ads are killing it big! In a time when over 429 million users are blocking mobile ads, Instagram ads are laughing it loud due to its native ad platform. While this is one of the primary reasons for its growing popularity, it’s their lower CPI and CTR that is interesting app marketers, and numerous studies prove it loud and … Read More
Mobile referral campaigns are usually followed by a bevy of customer queries, ranging from “I didn’t get the referral incentive” to “ This app’s In-app referral campaign is spam.” Unfulfilled promises concerning referrals, especially in the app world can drown your brand’s image. That’s because the key ingredient of a referral campaign is the trust associated with it. Most users … Read More
Increased installs, greater engagement, and higher retention rate are the bitter truth of app marketing. If you are the guy spearheading app growth for large businesses you clearly find yourselves at crossroads when it comes to the parameters mentioned above. I have often seen, numerous strategies being proposed, revamped and dissed. In the wake of all this mayhem, Facebook mobile … Read More
Just three days ago, one of our team members came across a trio of three girls with their dance video on Facebook. The next day, she saw the same video covered as an article by one of the Scoop magazine, she follows. As of today, the video has garnered the interest of almost everyone on the internet. Like many others … Read More
Quite funnily, I still have a child-like enthusiasm around the fact that a tap on your smartphone can line up a taxi ‘as and when you want it’! As a result, I have been following the traction within the cab hailing/ride-sharing app segment for a while now. The latest to catch my eye is Lyft -a ride hailing app that … Read More
In recent times, viral fame has facilitated user acquisition and installs for mobile apps, quite instantly. Unfortunately, not every app is a Dubsmash or Clash Of Clans. Needless to say, with heavy competition and transient quality of viralition, growth can get stagnated, or user retention may get affected. App marketers need a sustainable growth hack. Click To Tweet A kind … Read More
