Why Things Catch On And What Makes Airbnb’s App Referral Program A Hit With Users?

Taru BhargavaGrowth Hacks, Growth Marketing8 Comments

Why Things Catch On And What Makes Airbnb's App Referral Program A Hit With Users?

‘Why Things Catch On’ or ‘get referred’ or ‘talked about’ is a reasonable debate and has many theories supporting it. According to Jonah Berger “Word-of-mouth is not random or luck, it becomes a science when you understand the why.” Jonah is a marketing Professor at Wharton and someone who has spent 15 years exploring the factors that make products and … Read More

[Infographic]- 23 Essentials Of An In-App Referral Program

Taru BhargavaApp Marketing, Mobile Apps, Referral Marketing6 Comments

[Infographic]- 23 Must Have Elements Of An In-App Referral Program

We’ve often hinted at the benefits of referral marketing and how it has been an essential growth element for mobile-focused brands such as UBER and Airbnb. In-app referral marketing is a simple, easy to execute strategy that can thrust organic growth for mobile apps at any stage. The success of above-mentioned giants has instilled a sense of excitement amongst app … Read More

AppVirality Coupon Pools- How To Gratify Users With Coupons While Running In-App Referrals

Team AppViralityMobile Apps, Referral Marketing1 Comment

AppVirality Coupon Pools- How To Gratify Users With Coupons While Running In-App Referrals

Given the enormous popularity of In-app referrals, it is evident that most app marketers would want to dabble in it. However, there are a few pain points associated with gratifying users while running a referral campaign, more so when the mode of gratification are coupons! Managing coupons as a part of an app referral program isn’t easy. It requires constant … Read More

How Positive In-App Wallet Balance Can Reduce Uninstall Rate By 60%

Team AppViralityApp Marketing, Growth Hacks, Mobile Apps2 Comments

​How Positive In-App Wallet Balance Can Reduce Uninstall Rate By 60%

E-commerce apps are mushrooming everywhere. At the same time, brands and mobile marketers are using every trick in the book: fighting for user engagement, decreasing churn and increasing app downloads. While a few are still stuck to age-old methods, there are others who are more interested in setting the books of trade ablaze by growth hacking. Offering a positive mobile … Read More

Is Your In-App Referral Program Safe or Exposed to Fraud?

Team AppViralityMobile Apps, Referral Marketing3 Comments

Is Your In-App Referral Program Safe or Exposed to Fraud?

Engaging app customers is hard! And building an audience even harder! Click To Tweet We have often written about the challenges faced by app marketers and how referral program have helped them in scaling growth. Mobile apps like Airbnb, UBER, Lyft and many others have successfully integrated referral marketing within their app. Why do app referral programs work? There’s a … Read More

{Infographic} 2015- AppVirality’s Year In Review

Taru BhargavaNewsLeave a Comment

{Infographic} 2015- AppVirality’s Year In Review

2015 has been a ceremonial year for all of us at AppVirality, and quite frankly an incredibly exciting adventure ride! As a growing startup, this year has been full of learnings and accomplishments, which we have been very open in sharing with you all. As we move forward, it is time to reflect and analyze the achievements of last year, … Read More

203 Billion Emails In A Year!-The Untold Growth Story Of MailChimp

Team AppViralityGrowth Marketing, Startups, Strategy EvaluationLeave a Comment

203 Billion Emails In A Year!-The Untold Growth Story Of MailChimp

Having a chimpanzee as a mascot is bold and fun at the same time. But that’s not the only reason that separates MailChimp from its competitors. At AppVirality, we’ve been avid MailChimp users ourselves, and just like any SaaS product would do in today’s time, we recently received the mandatory ‘end of the year’ update from them. However, what sets … Read More