Hailing a cab (or sharing it) has never been easier. All you need to do is to download a simple app, punch in the location details and in a matter of minutes you’ll have a ride waiting for you at your doorstep. But have you ever wondered about the dynamics behind it? When was the first time you hopped on … Read More
Here’s the truth: When using referral marketing program to boost app downloads, it is very important to keep your users constantly engaged and I’m sure that you’ll nod in approval. Devising a referral marketing campaign for a mobile app requires much effort. As a marketer/developer, one has to tick all the right boxes to gain the most from a campaign. … Read More
App developers use various tactics to win users and increase app downloads but often miss out on a simple growth hack. The growth of smartphones has given more power to the app user and In-app sharing has become a powerful tool for developers to tap. The only issue being, lack of knowledge around the concept.Here’s a quick look at how … Read More
A lot can be done with an app. In fact, the absence of a mobile app in today’s smartphone era is quite suicidal. Despite this, the idea of a mobile app is often shoved under the carpet. Most small or medium scale companies can blame the absence of an app on low marketing budgets. For many others, the reasons may … Read More
As a mobile app maker, if this hasn’t popped up in your mind from time to time, it really should: Am I doing everything in the book to keep my customers engaged and happy while leaving them with a positive and memorable experience? Even if it appears my customers are generally happy, how do I know for sure I’m headed in … Read More
We live in a world that is rapidly tilting in favour of mobile, and here’s a list of some startling facts that just re-iterate the fact> · Dated July, 2014, there were 1.3 million Android app and over 1.2 million apps on Apple’s app store and the numbers are constantly on the rise. · Mobile apps are digging into the share … Read More
Creating a budget for a mobile app is a tall order, especially since it requires a thorough overview and consideration of each and every aspect that involves money. This ranges from product development to monetization of the app. Though this is nothing short of creating a business plan (that runs into numerous pages), we are making an attempt to break … Read More
