In between the ambiguity that has been surrounding startups, especially since the last few weeks, I’m glad to announce that we have received a fresh round of funding from our existing investors and other industry stalwarts! Having announced our initial funding in January, this fresh round is the perfect way for us to end the year! But there’s a lot … Read More
While researching this topic, I came across a very interesting study that was published in the Journal Of Applied Social Psychology. The study was very aptly titled ‘Sweetening The Till: The Use Of Candy To Increase Restaurant Tipping’. The idea was to see the impact of mints being offered to diners and how it affects the percentage of tips. Each … Read More
An e-commerce app’s growing popularity can be attributed to the convenience, flexibility and the ease of purchase that it provides to its user, while they are on the go. App developers who are able to provide an ‘app experience’ to the users are on the right track considering that mobile accounts for 50.3% of all e-commerce traffic today. But an … Read More
Let me begin by asking you a very interesting question. How well do you know your app users who refer your app constantly via In-app referrals? I have often posed this question to my friends in the app developer community and have been subjected to disconnected or inadequate answers in most cases. In my opinion, these responses lack data or … Read More
Every start-up faces the initial challenge of acquiring new customers to use their product. For a lot of entrepreneurs, this may get tricky for three reasons. Firstly, it’s often a hit and miss proposition. The prospective customers are usually not aware of the product in the absence of poor marketing, given the shortage of funds in the initial days. Secondly, … Read More
We live in a world that is rapidly tilting in favour of mobile, and here’s a list of some startling facts that just re-iterate the fact> · Dated July, 2014, there were 1.3 million Android app and over 1.2 million apps on Apple’s app store and the numbers are constantly on the rise. · Mobile apps are digging into the share … Read More
Creating a budget for a mobile app is a tall order, especially since it requires a thorough overview and consideration of each and every aspect that involves money. This ranges from product development to monetization of the app. Though this is nothing short of creating a business plan (that runs into numerous pages), we are making an attempt to break … Read More
First things first, Looking to run in-app referral programs? We recently launched Personalized In-App Referrals. The humongous growth in the start-up ecosystem cannot be missed, however getting the idea validated still remains the biggest challenge for entrepreneurs. This is vital especially when a start-up is seeking funding from probable investors, VC’s or angels. During our quest to raise funds, we … Read More
Hallo! Do you all sense a change in our voice? Well, we’re very sure that you have. The last few weeks were extremely crazy at AppVirality HQ and yes we are still recuperating from our joy of being funded, and that’s the reason for this delayed post. So yeah, hurray! AppVirality’s current pool of investors include Rajan Anandan (Google India), … Read More
The past decade has hit everyone with technology like never before and a lot has changed from the times Alexander Graham Bell created the first telephone! One of the most intriguing phenomenon, has been the evolution of mobile ‘Apps’ and I feel that they have been the biggest boon to humanity. With the growing need to stay connected, marketers have … Read More
