Why Do Users Quit Apps and Never Come Back?

Hannah LevensonApp Marketing, Guest Post1 Comment

One of the most discouraging statistics for all app professionals out there is that people abandon the majority of apps they download, some even after using them just once. Sure, we might have spoiled users a bit by creating awesome apps, and they might have gotten used to getting crazy good products, but we can’t lay the entirety of the … Read More

[Infographic]- 23 Essentials Of An In-App Referral Program

Taru BhargavaApp Marketing, Mobile Apps, Referral Marketing6 Comments

[Infographic]- 23 Must Have Elements Of An In-App Referral Program

We’ve often hinted at the benefits of referral marketing and how it has been an essential growth element for mobile-focused brands such as UBER and Airbnb. In-app referral marketing is a simple, easy to execute strategy that can thrust organic growth for mobile apps at any stage. The success of above-mentioned giants has instilled a sense of excitement amongst app … Read More

The Perfect Checklist To Launch An In-App Referral Program

Team AppViralityMobile Apps, Referral MarketingLeave a Comment

The Perfect Checklist To Launch An In-App Referral Program

Having assisted numerous brands to grow their mobile apps, we can say with authority that, a great In-app referral program is the result of proper planning, without overlooking the most minute details. An In-app referral program that lacks cohesiveness in approach may miss the mark they want to achieve in terms of user acquisition, app popularity and other dynamics associated … Read More

Understanding Psychological Theories To Improve Your In-App Referral Program

Taru BhargavaMobile Apps, Referral Marketing, Strategy Evaluation2 Comments

Understanding Psychological Theories To Improve Your In-App Referral Program

Developers today are accepting the benefits of an In-app referral program to grow their app, however often face a few challenges when it comes to implementing it perfectly. While a lot of hurdles can be resolved by analyzing data around an In-app referral program, a few challenges fall outside the purview of analytics. For example a developer can always have … Read More

6 Unique Mobile Growth Hacks That Can Make Your App Shine

Team AppViralityGrowth Hacks, Mobile Apps, Strategy Evaluation1 Comment

6 Unique Mobile Growth Hacks That Can Make Your App Shine

With the world adopting the mobile first mantra, it’s legit that developers are making every attempt to highlight their apps. Interestingly, this has pushed growth hacking strategies to the forefront. We’ve come across a lot of case studies that discuss one or few growth hacks used by SaaS products, but mobile specific growth hacks are usually sidelined. The mobile app … Read More

How to Promote Your Mobile App Referral Program

Team AppViralityGrowth Hacks, Mobile Apps8 Comments

How to Promote Your Mobile App Referral Program

Here’s the truth: When using referral marketing program to boost app downloads, it is very important to keep your users constantly engaged and I’m sure that you’ll nod in approval. Devising a referral marketing campaign for a mobile app requires much effort. As a marketer/developer, one has to tick all the right boxes to gain the most from a campaign. … Read More

How Tinder Ignited the Dating Scene – The Mobile App Way

Laxman PapineniVirality3 Comments

The past decade has hit everyone with technology like never before and a lot has changed from the times Alexander Graham Bell created the first telephone!  One of the most intriguing phenomenon, has been the evolution of mobile ‘Apps’ and I feel that they have been the biggest boon to humanity. With the growing need to stay connected, marketers have … Read More