Understanding The Buyer Persona Of A Referrer (And How To Make The Most Of It)

Laxman PapineniMobile Apps, Referral Marketing, Strategy Evaluation2 Comments

Understanding The Buyer Persona Of A Referrer (And How To Make The Most Of It)

Let me begin by asking you a very interesting question. How well do you know your app users who refer your app constantly via In-app referrals? I have often posed this question to my friends in the app developer community and have been subjected to disconnected or inadequate answers in most cases. In my opinion, these responses lack data or … Read More

6 Unique Mobile Growth Hacks That Can Make Your App Shine

Team AppViralityGrowth Hacks, Mobile Apps, Strategy Evaluation1 Comment

6 Unique Mobile Growth Hacks That Can Make Your App Shine

With the world adopting the mobile first mantra, it’s legit that developers are making every attempt to highlight their apps. Interestingly, this has pushed growth hacking strategies to the forefront. We’ve come across a lot of case studies that discuss one or few growth hacks used by SaaS products, but mobile specific growth hacks are usually sidelined. The mobile app … Read More

Decoding Referrals – How To Motivate Users To Give References

Team AppViralityReferral Marketing, Strategy EvaluationLeave a Comment

Decoding Referrals: How To Motivate Users To Give References

Creating a notable referral campaign is one part of marketing, and resembles a linear equation from a distance.You offer the user an exciting benefit and in return they would facilitate the word-of-mouth around your product. A lot of marketers stick to the rule book and are of an opinion that offering a great incentive is the single most important factor … Read More