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Why 2016 Is The Year For Personalization In Retail Apps

Taru Bhargava01.2016App Marketing, Mobile Apps16 Comments

A bespoke suit, a large Starbucks latte with your favorite toppings or tailor-made suggestions at a store. Everyone loves personalization or, at least, the power to enjoy it once in awhile. Click To Tweet What’s more interesting is the fact that the concept of personalization can be explored in a variety of businesses. With a surge of mobile apps in … Read More

How To Grow An App Referral Program Through Personalization

Laxman Papineni07.2015Mobile Apps, Referral MarketingLeave a Comment

While researching this topic, I came across a very interesting study that was published in the Journal Of Applied Social Psychology. The study was very aptly titled ‘Sweetening The Till: The Use Of Candy To Increase Restaurant Tipping’. The idea was to see the impact of mints being offered to diners and how it affects the percentage of tips. Each … Read More