Developers today are accepting the benefits of an In-app referral program to grow their app, however often face a few challenges when it comes to implementing it perfectly. While a lot of hurdles can be resolved by analyzing data around an In-app referral program, a few challenges fall outside the purview of analytics. For example a developer can always have … Read More
How do you feel about In-app referrals? Considering that we help apps to scale well through this technique, it is quite close to our heart. Therefore, we would love to share our insights with you all on this topic. Ask any marketer today and they’ll tell you that referral marketing is complex. Click To Tweet We’ve discussed quite a few … Read More
With the world adopting the mobile first mantra, it’s legit that developers are making every attempt to highlight their apps. Interestingly, this has pushed growth hacking strategies to the forefront. We’ve come across a lot of case studies that discuss one or few growth hacks used by SaaS products, but mobile specific growth hacks are usually sidelined. The mobile app … Read More
Here’s the truth: When using referral marketing program to boost app downloads, it is very important to keep your users constantly engaged and I’m sure that you’ll nod in approval. Devising a referral marketing campaign for a mobile app requires much effort. As a marketer/developer, one has to tick all the right boxes to gain the most from a campaign. … Read More
A lot can be done with an app. In fact, the absence of a mobile app in today’s smartphone era is quite suicidal. Despite this, the idea of a mobile app is often shoved under the carpet. Most small or medium scale companies can blame the absence of an app on low marketing budgets. For many others, the reasons may … Read More
Creating a budget for a mobile app is a tall order, especially since it requires a thorough overview and consideration of each and every aspect that involves money. This ranges from product development to monetization of the app. Though this is nothing short of creating a business plan (that runs into numerous pages), we are making an attempt to break … Read More
