Imagine walking down a street (while wearing your mask), reaching out to someone from the crowd whom you didn’t know before, and pitching them your idea. Scary thought, right? You are not alone, most of us will never do such a thing. And you must be thinking, those who do this will get a lot of rejections as well. But, … Read More
Customer advocacy is a company-wide initiative – it’s an all-hands-on-deck approach that requires all of your front and back-end teams to pitch in and provide an unforgettable experience to the users. However, customer success managers are singularly responsible for guiding the customers throughout the journey, actively helping them exceed their business goals to turn the satisfied customers into loyal brand … Read More
Everyone wants to crack Facebook or master Twitter. The benefits of doing so remain enormous, but it’s becoming way more of a grind. What if there were alternative social media platforms that could drive tons of traffic and conversions to your online business with less effort involved? How would that feel for you and your marketing team? Imagine if your … Read More
What is one of the core elements of successful online business? I won’t be mistaken if I say that this core element is traffic. But why are we all obsessed with gaining traffic? The scheme is pretty simple. Traffic helps to move your online business forward crashing the competitors and attracting new customers. Easy-peasy. No way! Gaining traffic to your … Read More
Referral marketing and growth go hand in hand, and over the years we’ve seen everyone from SaaS businesses to, mobile apps using it to get a sweet spot with their users. Unfortunately, even the most powerful (and we mean it) marketing tactics such as referrals, need to take a back seat sometimes. And with that, we mean either a … Read More
Quite funnily, I still have a child-like enthusiasm around the fact that a tap on your smartphone can line up a taxi ‘as and when you want it’! As a result, I have been following the traction within the cab hailing/ride-sharing app segment for a while now. The latest to catch my eye is Lyft -a ride hailing app that … Read More
In recent times, viral fame has facilitated user acquisition and installs for mobile apps, quite instantly. Unfortunately, not every app is a Dubsmash or Clash Of Clans. Needless to say, with heavy competition and transient quality of viralition, growth can get stagnated, or user retention may get affected. App marketers need a sustainable growth hack. Click To Tweet A kind … Read More
45 million active users, constant mentions in the best running app category and a superior app store ranking-there’s something about the Runkeeper app that makes it the first choice of users across the globe! Fitness based apps are a dime a dozen and represent a category that’s favored by over 46 million people today. According to a Flurry’s report, the health … Read More
One of the most significant trends in the recent years has been the surge of travel apps, either as an extension of an already existing online travel brand or as a standalone entity. According to EConsultancy and Adobe’s latest study, mobile has become an integral part of the travel sector and is at the heart of customer journey. The term … Read More
‘Why Things Catch On’ or ‘get referred’ or ‘talked about’ is a reasonable debate and has many theories supporting it. According to Jonah Berger “Word-of-mouth is not random or luck, it becomes a science when you understand the why.” Jonah is a marketing Professor at Wharton and someone who has spent 15 years exploring the factors that make products and … Read More
