How to Use Email to Boost Your Referral Campaign

Pritama SarkarReferral Marketing4 Comments

How to use emails to drive referrals

Word-of-mouth. Probably the only true form of organic marketing that has been there since the dawn of time, and is still going strong. No matter how earth-shattering your new growth marketing strategy is, at the end of the day, consumers crave validation from their peers before making a purchase decision. They wouldn’t trust the glossy marketing promos and retargeting attempts, … Read More

What Fueled Runkeeper’s Growth Engine? Growth Hacking, May be?

Taru BhargavaGrowth Hacks, Growth Marketing, Strategy Evaluation1 Comment

What Fueled Runkeeper's Growth engine? Growth hacking May Be?

45 million active users, constant mentions in the best running app category and a superior app store ranking-there’s something about the Runkeeper app that makes it the first choice of users across the globe! Fitness based apps are a dime a dozen  and represent a category that’s favored by over 46 million people today. According to a Flurry’s report, the health … Read More

Decoding Referrals – How To Motivate Users To Give References

Team AppViralityReferral Marketing, Strategy EvaluationLeave a Comment

Decoding Referrals: How To Motivate Users To Give References

Creating a notable referral campaign is one part of marketing, and resembles a linear equation from a distance.You offer the user an exciting benefit and in return they would facilitate the word-of-mouth around your product. A lot of marketers stick to the rule book and are of an opinion that offering a great incentive is the single most important factor … Read More