Referral Marketing For SaaS Marketers- What Makes It A Bloody Good Hack

Taru BhargavaB2B Marketing, Growth Hacks, Referral Marketing, SaaSLeave a Comment

Referral Marketing For SaaS Marketers- What Makes It A Bloody Good Hack

Sourcing leads at any SaaS company is pretty damn crazy. The product sales cycles are relatively long, user churn rate is extremely high and to add to the misery, there’s always a dearth of marketing qualified leads often resulting in dried up sales pipelines. Quite clearly a SaaS Marketer doesn’t have it easy! But again, should getting qualified leads be … Read More

When To Shutdown A Referral Program- Lessons In Growth Marketing

Taru BhargavaGrowth Marketing, In-app Referrals, Referral MarketingLeave a Comment

When To Shutdown A Referral Program- Lessons In Growth Marketing

  Referral marketing and growth go hand in hand, and over the years we’ve seen everyone from SaaS businesses to, mobile apps using it to get a sweet spot with their users. Unfortunately, even the most powerful (and we mean it) marketing tactics such as referrals, need to take a back seat sometimes. And with that, we mean either a … Read More