Mobile referral campaigns are usually followed by a bevy of customer queries, ranging from “I didn’t get the referral incentive” to “ This app’s In-app referral campaign is spam.” Unfulfilled promises concerning referrals, especially in the app world can drown your brand’s image. That’s because the key ingredient of a referral campaign is the trust associated with it. Most users … Read More
Referral marketing is the oldest trick in the book, however in today’s fast moving and digital savvy age, marketers should know how to modify it to suit their ever-evolving user base and bring value to their app. Brands like UBER, Airbnb, and the likes have not only cracked this code; they’ve also found a charismatic way of constantly earning from … Read More
Referral Marketing is a pretty nifty tool, especially when it is clubbed with your app. It can bring superb results to your marketing campaign and seems to work each time! Once burgeoning (and now swift) startups like Airbnb, Dropbox, and the likes are apt examples of this strategy implemented the right way. Don’t get me wrong when I say that … Read More
