As mobile marketers, you may have tried and tested numerous app marketing tactics to keep your users appeased. Amongst the plethora of options that are available to app marketers, push notification seems to be a legit, time-tested and effective hack to boost an app’s growth. Due to inadequate planning this brilliant app marketing tactic may sometimes represent a poorly executed … Read More
With the world adopting the mobile first mantra, it’s legit that developers are making every attempt to highlight their apps. Interestingly, this has pushed growth hacking strategies to the forefront. We’ve come across a lot of case studies that discuss one or few growth hacks used by SaaS products, but mobile specific growth hacks are usually sidelined. The mobile app … Read More
The term “growth hacker” is a comparatively new term to be added in the online business vocabulary. It was coined in 2010 by Sean Ellis, the founder and CEO of Qualaroo. Sean was hired by different online businesses to grow their websites. He performed the job well, increased traffic and conversions to website, and then went away. This is where … Read More
