Referral Marketing is the simplest and most efficient way of bringing more users to your app. Click To Tweet Yet, many businesses fail at it in the absence of a proper strategy. Just like any other marketing campaign, In-app referral marketing needs proper planning, attention and alterations as apps continue to grow. In other words, a rock solid strategy to … Read More
Engaging app customers is hard! And building an audience even harder! Click To Tweet We have often written about the challenges faced by app marketers and how referral program have helped them in scaling growth. Mobile apps like Airbnb, UBER, Lyft and many others have successfully integrated referral marketing within their app. Why do app referral programs work? There’s a … Read More
Every app marketer is focussed towards achieving higher app downloads and ROI. Click To Tweet There isn’t a doubt that it remains the ultimate goal for many. Installing an app (whether paid or unpaid) may seem like a trivial task in the hands of the user. However, that’s not the case. For a user, it evokes a psychology that is … Read More
Referral Marketing is a pretty nifty tool, especially when it is clubbed with your app. It can bring superb results to your marketing campaign and seems to work each time! Once burgeoning (and now swift) startups like Airbnb, Dropbox, and the likes are apt examples of this strategy implemented the right way. Don’t get me wrong when I say that … Read More
Having assisted numerous brands to grow their mobile apps, we can say with authority that, a great In-app referral program is the result of proper planning, without overlooking the most minute details. An In-app referral program that lacks cohesiveness in approach may miss the mark they want to achieve in terms of user acquisition, app popularity and other dynamics associated … Read More
While researching this topic, I came across a very interesting study that was published in the Journal Of Applied Social Psychology. The study was very aptly titled ‘Sweetening The Till: The Use Of Candy To Increase Restaurant Tipping’. The idea was to see the impact of mints being offered to diners and how it affects the percentage of tips. Each … Read More
Developers today are accepting the benefits of an In-app referral program to grow their app, however often face a few challenges when it comes to implementing it perfectly. While a lot of hurdles can be resolved by analyzing data around an In-app referral program, a few challenges fall outside the purview of analytics. For example a developer can always have … Read More
An e-commerce app’s growing popularity can be attributed to the convenience, flexibility and the ease of purchase that it provides to its user, while they are on the go. App developers who are able to provide an ‘app experience’ to the users are on the right track considering that mobile accounts for 50.3% of all e-commerce traffic today. But an … Read More
How do you feel about In-app referrals? Considering that we help apps to scale well through this technique, it is quite close to our heart. Therefore, we would love to share our insights with you all on this topic. Ask any marketer today and they’ll tell you that referral marketing is complex. Click To Tweet We’ve discussed quite a few … Read More
Let me begin by asking you a very interesting question. How well do you know your app users who refer your app constantly via In-app referrals? I have often posed this question to my friends in the app developer community and have been subjected to disconnected or inadequate answers in most cases. In my opinion, these responses lack data or … Read More
