The Ultimate List Of Referral Marketing Metrics For B2C Mobile Marketers

Taru BhargavaApp Marketing, In-app Referrals, Referral Marketing3 Comments

The biggest learning for a B2C Marketer is their ability to identify and measure the right metrics for a campaign. Unfortunately, most from the community waste valuable productive hours and marketing dollars chasing vanity metrics as opposed to the actionable ones. Each Marketing campaign is unique and has several associated metrics that guide a Marketer of its success or failure. … Read More