B2B Influencer Marketing Strategies to Supercharge your Startup

Pritama SarkarB2B Marketing, Influencer Marketing, SaaS, Startups3 Comments

B2B-Influencer-Marketing

“Have they even tasted the tea?” That’s the thought that used to cross my mind every time I saw any of the weight-loss tea #sponsored #ads on Instagram. Don’t get me wrong, I believe in the persuasive aura of celebrities that contributed towards making influencer marketing such a huge success. Even if I’m scoffing at the ad now, maybe the … Read More

Seth Godin On Recruiting And What’s Cooking In The Mind Of Your Next Hire!

Taru BhargavaStartups2 Comments

Seth Godin On Recruiting And What’s Cooking In The Mind Of Your Next Hire!

The start-up fraternity is always abuzz with questions on hiring, and that’s because it isn’t an easy task. It is a well-proven fact that growth-centric startups are backed by teams that are fast-paced,  adaptable and have a firm subject matter expertise. Even after cherry picking the right talent (the ones with idealistic values as mentioned above), the attrition rate is … Read More

Dissecting Million Install Meetup – How A Tech Startup Managed To Pull 100+ Growth Hackers

Team AppViralityGrowth Marketing, News1 Comment

Dissecting Million Install Meetup - How A Tech Startup Managed To Pull 100+ Growth Hackers

In person meetups can open a pandora’s box of opportunities for a tech-startup. At least, that’s what we have realized after hosting our first-the Million Install Meetup. Apart from amazing ways of connecting with an audience through online channels, everyday emails, and phone chats, most tech-startup often miss a personal face-to-face interaction with their immediate community. Meetups tend to bridge … Read More

Exploring Growth Hacking With Violeta Nedkova

Taru BhargavaGrowth Hacks, Growth Marketing, InterviewsLeave a Comment

Exploring Growth Hacking With Violeta Nedkova

We’ve been discussing growth hacking for a while now. The concept put forth by Sean Ellis is fast evolving and getting a nod of approval from new age entrepreneurs and start-up aficionados alike. But, what sets it apart is the enthusiasm and the wisdom that floats around growth hacking. Thanks to communities like GrowthHackers and Inbound, one is subjected to ideas … Read More

How Lean Marketing Made These Start-Ups A Billion Dollar Baby!

Laxman PapineniGrowth Hacks, Growth Marketing, Startups4 Comments

How Lean Marketing Made These Start-Ups A Billion Dollar Baby!

Every start-up faces the initial challenge of acquiring new customers to use their product. For a lot of entrepreneurs, this may get tricky for three reasons. Firstly, it’s often a hit and miss proposition. The prospective customers  are usually not  aware of the product in the absence of  poor marketing, given the shortage of funds in the initial days. Secondly, … Read More

AppVirality & Funding – And How We Got The Couple Together!

Laxman PapineniStartups7 Comments

AppVirality & Funding- And How We Got The Couple Together

First things first, Looking to run in-app referral programs? We recently launched Personalized In-App Referrals. The humongous growth in the start-up ecosystem cannot be missed, however getting the idea validated still remains the biggest challenge for entrepreneurs. This is vital especially when a start-up is seeking funding from probable investors, VC’s or angels. During our quest to raise funds, we … Read More