How do you feel about In-app referrals? Considering that we help apps to scale well through this technique, it is quite close to our heart. Therefore, we would love to share our insights with you all on this topic. Ask any marketer today and they’ll tell you that referral marketing is complex. Click To Tweet We’ve discussed quite a few … Read More
Successfully launching a mobile app is a tough task and it may take years to be in the mainstream. But that doesn’t dissuade businesses to invest in it. After all it is the need of the hour, isn’t it? Much has been written about ‘how to grow an app by using one or the other marketing tactic’ and in most cases … Read More
Isn’t it always wonderful to hear that your mobile app is well accepted, and customers are always referring it, via In-app referrals? Seems like a dumb question, isn’t it? In a time when most business segments are experimenting with referral marketing (read SaaS, E-Commerce, and others) a referral is indeed a sign of acceptance by the users, be it mobile … Read More
Creating a notable referral campaign is one part of marketing, and resembles a linear equation from a distance.You offer the user an exciting benefit and in return they would facilitate the word-of-mouth around your product. A lot of marketers stick to the rule book and are of an opinion that offering a great incentive is the single most important factor … Read More
In a time when everything comes with a hefty price tag, who’ll not love a free ride or the next best deal on a hotel? Coming to think of it, it’s an easy-peasy task.All it requires is a simple click on the ‘refer-a-friend’ or ‘invite and earn’ or a different tagline bait that means something similar (we mean you get … Read More
Hailing a cab (or sharing it) has never been easier. All you need to do is to download a simple app, punch in the location details and in a matter of minutes you’ll have a ride waiting for you at your doorstep. But have you ever wondered about the dynamics behind it? When was the first time you hopped on … Read More
Here’s the truth: When using referral marketing program to boost app downloads, it is very important to keep your users constantly engaged and I’m sure that you’ll nod in approval. Devising a referral marketing campaign for a mobile app requires much effort. As a marketer/developer, one has to tick all the right boxes to gain the most from a campaign. … Read More
