SaaS Referrals- What’s An Ideal Post Referral Strategy?

Taru BhargavaReferral Marketing, SaaSLeave a Comment

Even though marketers spend thousands of dollars to attract a user’s attention, our users still consider recommendations from their friends and peers as a top tactic before they sign up for our SaaS product. One of the most significant reasons behind this mindset is the trust that users associate with ‘referrals’ thereby making this marketing channel a high-value currency. It … Read More

Referral Marketing For SaaS Marketers- What Makes It A Bloody Good Hack

Taru BhargavaGrowth Hacks, Referral Marketing, SaaSLeave a Comment

Referral Marketing For SaaS Marketers- What Makes It A Bloody Good Hack

Sourcing leads at any SaaS company is pretty damn crazy. The product sales cycles are relatively long, user churn rate is extremely high and to add to the misery, there’s always a dearth of marketing qualified leads often resulting in dried up sales pipelines. Quite clearly a SaaS Marketer doesn’t have it easy! But again, should getting qualified leads be … Read More