How an Integrated 360-Degree View of the Customer can Boost your Marketing

Kunal SakariyaCommunityLeave a Comment

Today every industry is looking forward to ‘disrupt’. No longer satisfied with merely growing sustainably, organizations today seek to challenge the status quo. And they seek to do it often. Can you blame them? Rapidly evolving customer behaviour is the trajectory along with which businesses need to move. Competition is fierce and customers are not a forgiving lot.  Research shows … Read More

How Lean Marketing Made These Start-Ups A Billion Dollar Baby!

Laxman PapineniGrowth Hacks, Growth Marketing, Startups4 Comments

How Lean Marketing Made These Start-Ups A Billion Dollar Baby!

Every start-up faces the initial challenge of acquiring new customers to use their product. For a lot of entrepreneurs, this may get tricky for three reasons. Firstly, it’s often a hit and miss proposition. The prospective customers  are usually not  aware of the product in the absence of  poor marketing, given the shortage of funds in the initial days. Secondly, … Read More