Today every industry is looking forward to ‘disrupt’. No longer satisfied with merely growing sustainably, organizations today seek to challenge the status quo. And they seek to do it often. Can you blame them? Rapidly evolving customer behaviour is the trajectory along with which businesses need to move. Competition is fierce and customers are not a forgiving lot. Research shows … Read More
Referral Marketing is the simplest and most efficient way of bringing more users to your app. Click To Tweet Yet, many businesses fail at it in the absence of a proper strategy. Just like any other marketing campaign, In-app referral marketing needs proper planning, attention and alterations as apps continue to grow. In other words, a rock solid strategy to … Read More
Every start-up faces the initial challenge of acquiring new customers to use their product. For a lot of entrepreneurs, this may get tricky for three reasons. Firstly, it’s often a hit and miss proposition. The prospective customers are usually not aware of the product in the absence of poor marketing, given the shortage of funds in the initial days. Secondly, … Read More
